The CUPRA Born forms the next stage of the unconventional challenger brand’s development, and as the industry shifts to a more environmentally conscious position, electrification is one of the keys.
CUPRA already offers six plug-in hybrid versions: CUPRA Leon, CUPRA Leon Sportstourer and CUPRA Formentor models, available with two different outputs (204 or 245PS). In addition to the plug-in hybrid CUPRA models and the CUPRA Born, the brand’s first fully electric car, which will be launched at the end of the year, the company already announced the launch of the CUPRA Tavascan in 2024, as well as the urban electric car in 2025.
The CUPRA Born integrates the most advanced powertrain technology: the pure electric system is available with a choice of either 150PS (110kW) or 204PS (150kW) electric engines that deliver energy to the rear wheels—coupled to a high-performance lithium-ion battery pack with a capacity of up to 58kWh, enough for a range of up to 424km.
But the CUPRA Born goes beyond those numbers, adding more performance. With the addition of an e-Boost1 package, maximum output reaches up to 170kW, and battery packs up to 77kW delivers a range of around 540km* for an even longer, more engaging driving experience.
The CUPRA Born is a driver’s car, delivering electrifying sportiness thanks to its DCC sport and ESC Sport, making the all-electric high-performance car dynamic and emotional to drive. The progressive steering and larger brakes, and wider tyres mounted on 20’’ alloy wheels provide incredible feedback, building confidence to push on.
The CUPRA Born’s stimulating style matches performance. With its meaningful character and refined cues from the lighting style, the creases in the bonnet and the framing of the CUPRA badge, the front end delivers a determined face that expresses strength and determination.
Inside, the dynamic character continues. The focus is placed firmly towards the driver as any CUPRA should be, but the cabin is designed to accommodate all occupants in style and comfort but integrating an environmentally friendly twist.
CUPRA’s approach to environmental consciousness encapsulates far more than simply the energy that power its vehicles. A range of materials wraps the interior to create a feeling of sportiness, refinement and quality, including the standard bucket seats that use SEAQUAL® Yarn made from upcycled marine plastics. The optional bucket seats are made of Dinamica® – another recycled material.
From the CUPRA steering wheel to the copper accents throughout, the CUPRA Born is every bit part of the brand’s family.
The CUPRA Born is more than just a high-performance EV. It’s a vehicle ready for a digital existence, integrating the latest-generation infotainment system, access to online services, and eco-system full of downloadable apps, safety and service features, as well as remote access. A vehicle ready to be an integrated part of our digital lives.
Functions are accessed and intuitively through the CUPRA Born’s standard floating high-definition 12” infotainment screen or via the newly developed “My CUPRA” app when away from the vehicle.
“My CUPRA” app is the gateway to controlling the CUPRA Born and gives users access to a range of features, including charging, both at home and on the road. When the CUPRA Born is taking on the asphalt, it will never leave you stranded; 100km of additional range can be delivered in as little as 7 minutes – the time to take a coffee at the station – on a 170kW charging network.
With a maximum range of up to 540* kilometres and a stimulating design, the CUPRA Born will broaden the brand’s customer base, bringing in people looking for the most advanced technology with minimal environmental impact, as some elements of the model will be made from recycled plastic materials. Not only that, it will challenge traditional sales approaches, helping bring the CUPRA Born to a broader audience.
CUPRA’s second strategic pillar is a new distribution strategy. The launch of the CUPRA Born will bring with it an agency model, a disruptive system that will reinforce its online presence.
As well as traditional sales, the CUPRA Born will be offered under subscription contracts***, with a monthly fee that will include the use of the vehicle and other related services. The new strategy will open the door to new international markets and increase the brand’s presence in the most electrified countries.
The CUPRA Born is a vehicle that will accelerate electric transformation while maintaining the love for cars and driving experiences focused on living emotions.
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