Audi Middle East 2019 sales have seen solid growth for key models during the first half of 2019 and especially for the new Audi Q8, the halo model of the Q Range. The Q8 has been the biggest seller for 2019 and represents 20% of the total volume. Other winning models include the A8 with a 36% increase in sales over the same period last year and especially in Saudi Arabia, the fastest growing country, which has achieved a 12% total sales growth in 2019.
The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV and has been eagerly in demand since its launch in the region during Q3 2018.
Richly equipped, comprehensively connected and sturdy enough for off-road duty, it is a confident companion for business and leisure. This combination of luxury and performance has grown the entire SUV sector for Audi Middle East by 16%. The Q range now represents more than 50% of the total sales volume for the Four Rings in the Middle East.
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The “World Luxury Car 2018” winning Audi A8 is the flagship of the Audi range and the embodiment of “Vorsprung Durch Technik”. This luxury-class sedan, which is now available with both V8 and V6 engines, has shown a volume growth of 36% this year in the region and particularly in Saudi Arabia, which has 26% of the regional sales for this model.
Saudi Arabia has also shown consistent growth for Audi with a year on year increase of 12%. The UAE continues to be the most reliable market for the Four Rings in the Middle East with 35% of the total sales, but KSA is in a robust second place with 21% of the regional volume. Qatar, Kuwait and Lebanon are the next three most active markets in the region with an average of 11% each of the market share.