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Opel Brand Ambassador Jürgen Klopp Wins Champions League with Liverpool

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The first international success in Jürgen Klopp’s career was also the culmination of a fantastic season, in which he and his team already finished as the best runners-up in the history of the English Premier League. Opel is sharing its congratulations on the title win with specially created advertisements that will appear in selected media from today.

In addition to “full-throttle football à la Klopp “, Jürgen Klopp promised Liverpool FC fans the title won when he took the helm in 2015. At the end of his fourth season at Anfield Road, he kept this part of his promise – with the most prestigious trophy in European club football.

But even before any titles or awards, he had already won over the hearts of the fans of the legendary club from the harbour town in the northwest of England with his boundless, unique and enthusiastic energy.

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Jürgen Klopp has been the brand ambassador for the Rüsselsheim-based carmaker since 2012 and embodies the Opel values approachable and exciting like no other.

Juergen Klopp-Opel Grandland X
Juergen Klopp with an Opel Grandland X
One of the Most Authentic Partnerships in German Sports

As Opel celebrates 120 years of automobile production this year, the joint success with Klopp is the icing on the cake. In particular, the public and football fans perceive the collaboration between Opel and Jürgen Klopp as one of the most authentic partnerships in German sports.

The same applies to the cooperation between Opel and Borussia Dortmund, which had existed since 2012 when Jürgen Klopp was still on the BVB sideline.

Opel has also been affiliated with Mainz 05 – Jürgen Klopp’s first club, for which he was active as a player and coach from 1990 to 2008 – since 2012: first as an official automobile partner, and since 2015 also with naming rights for the OPEL ARENA.

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