Previewing the next generation of Infiniti’s luxury, family-focused three-row SUV, the QX60 Monograph revealed today in Yokohama, Japan, marries sophisticated design with athletic proportions. It’s the first look at the design direction for Infiniti’s next-generation production model and the first look at the global automaker’s new headquarters.
According to the Merriam-Webster Dictionary, the word “monograph” is defined as “a written account of a single thing.” In the case of the Infiniti QX60 Monograph, it is a designed account of a single thing and, perhaps unsurprisingly, that thing is an SUV. It previews the changes that are coming to Infiniti’s design language that will likely feature on a number of their upcoming models, starting with the brand’s most popular model, the QX60.
The QX60 Monograph was presented around the world digitally via an immersive, multi-medium presentation that incorporated the SUV and Infiniti’s new Global headquarters. The virtual reveal was accompanied by an augmented reality experience that allowed participants to “place” a QX60 Monograph in their driveways.
The QX60 Monograph precedes a production-bound vehicle slated for reveal in 2021.
“The QX60 is a very important vehicle to Infiniti — one of the first truly global products our brand, and we have sold more than 400,000 units worldwide since its introduction. Today, we give you a sneak peek into the direction our designers are taking the future QX60,” said Peyman Kargar, chairman, Infiniti Motor Company.
The QX60 Monograph telegraphs the brand’s persona for its future 3-row luxury SUV. On exterior appearances alone, the QX60 sets a daring pace for others to follow with a preview of the proportions and design elements likely to follow the SUV into production.
True to the definition, the QX60 Monograph showcases the detailed study of the SUV’s future design direction. From the powerful hood, muscular fenders, and long wheelbase, the QX60 Monograph reflects the movement of the brand forward, its inspired Japanese design, and a beacon for Infiniti’s future.
The QX60 Monograph will make its auto show debut at the 2020 Beijing Motor Show this weekend. It will also be displayed within the Nissan global headquarters gallery in Yokohama, where Infiniti will be opening a dedicated brand space.
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