Fully Home-Grown Car
The project to produce a fully home-grown car has been a longtime goal of Erdogan and his ruling AK Party as a demonstration of the major emerging market’s economic power.
Ahead of the unveiling, the consortium that produced the prototype published a video of the vehicle wrapped in black tarpaulin driving along highways and over a bridge.
Production Facility in Bursa
The new project, launched in October, will receive state support such as tax breaks, and establish a production facility in the automotive hub of Bursa in northwest Turkey, according to a presidential decision in the country’s Official Gazette.
Five models of the car will be produced by a workforce of more than 4,000 people, the statement said, adding the government had guaranteed to buy 30,000 of the vehicles by 2035.
Erdogan first revealed plans in November 2017 to launch a car made entirely in Turkey by 2021. He is expected to drive the prototype over a suspension bridge at a ceremony Friday in the northwestern district of Gebze.
The consortium, called Turkey’s Automobile Initiative Group (TOGG), was established in mid 2018 by five industrial groups: Anadolu Group, BMC, Kok Group, mobile phone operator Turkcell and Zorlu Holding, the parent of TV maker Vestel.
Production to Start in 2022
TOGG’s CEO is former Bosch executive Gurcan Karakas and its chief operating officer is Sergio Rocha, former General Motors Korea chief executive. It said it will begin production in 2022 with sport utility vehicles in the compact car segment.
In October, Volkswagen said it postponed a final decision on whether to build a car plant in Turkey amid international criticism of an October Turkish military operation in Syria.
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