Hyundai Motor America’s Kate Fabian Named a 2022 Automotive News Rising Star

Kate Fabian, director of marketing communications, Hyundai Motor America, has been named a 2022 Automotive News Rising Star. Fabian and her co-honorees are featured in a special section in the Aug. 22 issue of Automotive News.

In her current role, Kate Fabian is responsible for Hyundai’s brand strategy and planning, multicultural marketing, media strategy, national and regional dealer advertising, experiential marketing, branded content and social media.

“To be named a 2022 Automotive News Rising Star is an incredible honour, said Fabian. I come to work daily in a field I love surrounded by a great team who inspire me to always look for new and better ways to connect with our customers in authentic and culturally relevant ways.”

Kate Fabian has been a part of the Hyundai family for over 11 years. She was most recently the senior group manager of marketing at Genesis Motor America, where she was an integral part of the luxury brand’s launch and led the marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital and social media, brand partnerships and lead generation.

The Rising Stars Automakers and Suppliers program honours U.S.-based auto executives, under the age of 45, on the manufacturing and supply side of the auto industry who have the talent and dedication necessary to become industry leaders of tomorrow.

Automotive News has published the list of the industry’s up and comers annually since 2014. This year’s honorees come from 20 companies and various disciplines — from executive management to purchasing, engineering, mobility and design.

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