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Morgan to Celebrate Coachbuilding With Pininfarina on a Future Vehicle Collaboration


To celebrate more than two centuries of combined coachbuilding expertise, Morgan Motor Company has announced it is working with renowned design house Pininfarina on a future yet-to-be-disclosed collaborative vehicle project.

The limited run of individual commissions will combine Morgan’s 21st-century coachbuilding philosophy with Pininfarina‘s legacy of purity and elegance in design. Further details will be released in 2024, during Morgan’s 115th year.

Massimo Fumarola, Chief Executive Officer of Morgan Motor Company, said, “Coachbuilding goes to the very essence of creating a car and is something that we have nurtured and protected at Morgan. We have found that crafting by hand, not through automation, and letting the creator’s heart shape a line or an object allows our company’s spirit to shine through. 

“For us, Coachbuilding has an ethical meaning too. Doing something with your hands allows you to understand and appreciate the raw materials fully and, in turn, respect the environment in which they were created.

“Trends and borders do not constrain Coachbuilding, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is clear, and we look forward to sharing much more with our community in due course.” 

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