The unique Prodrive Hunter hypercar made its world debut in Dubai this week. Prospective buyers shared driving duties with two-time Dakar Rally winner Nani Roma.
The car can accelerate from 0-100 kph in less than four seconds, with a top speed of nearly 300 kph.
The Hunter is expected to start at $1.4m plus local taxes.
According to the manufacturer, the Hunter is designed to negotiate the most demanding desert regions and is also in its element in downtown traffic.
This makes the UAE a prime market for Prodrive, which is building a limited number of Hunters to the unique specification of individual buyers.
The adapted hypercar is even more potent than the rally version. It boasts a 50% increase in power from its 3.5 litres V6 twin-turbo engine and more suspension travel to absorb the harshest terrain.
What was it like? Below is footage showing exactly what it was like.
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