Alfa Romeo led the way for luxury marques and all Stellantis brands as the top premium brand in the J.D. Power 2022 U.S. Sales Satisfaction Index (SSI) Study™.
The iconic brand recorded the most excellent climb in the 14-brand premium segment, compared with last year’s study, with a 25-point rise to a score of 833. Alfa Romeo’s eight-place jump from ninth place topped the premium brand category.
“Quality of our products and customer care are top priorities for Alfa Romeo, and we are genuinely proud to see our efforts have placed the premium brand at number one among premium brands in the J.D. Power Sales Satisfaction Index,” said Larry Dominique, SVP, head of Alfa Romeo North America. “We are focused on continually improving the overall customer experience of owning an Alfa Romeo, and this is a testament to our intense focus on enhancing the dealership component.”
Alfa Romeo’s success was complemented by the performances of other Stellantis brands, as Dodge surged 20 points and two places compared with last year to finish second among mass-market brands. Chrysler also improved – with the latter’s 28-point swell marking the most significant increase in the mass-market segment.
Jeep and Ram ranked sixth and seventh among mass-market brands, denoting the first time in the study’s history that all eligible Stellantis brands achieved scores above their segment averages.
The J.D. Power 2022 U.S. SSI Study measures satisfaction with the sales experience among new-vehicle buyers and those who visit one dealer only to purchase a vehicle elsewhere. Buyer satisfaction is based on six factors: delivery process, dealer personnel, working out the deal, paperwork completion, dealership facility and dealership website. Rejecter satisfaction is based on five factors: salesperson, price, facility, variety of inventory and negotiation.
For all the latest automotive news, reports, and reviews, follow us on Twitter, like us on Facebook, subscribe to our YouTube page, and follow us on Instagram, which is updated daily.
Unlock the World’s Leading Source of Automotive News and Analysis.
Autoscommunity.com provides innovative marketing and advertising solutions to support an advertiser’s specific campaign objectives. Customized programs leverage the best of Autoscommunity.com. Contact our sales team today and see what our team can do for your custom advertising solutions.
Think Your Friends Would Be Interested? Share This
Hyundai Motor America reported total April sales of 68,603 units, a 3% decrease compared with…
Lynk & Co Cyan Racing returns to Morocco and the streets of Marrakech this weekend…
With software-defined vehicles (SDVs), in-car payments and cars that communicate are becoming possible, enhancing experiences…
Protecting electric vehicle (EV) batteries from thermal runaway and fire is an important topic. Safety…
Hyundai will bring its most prominent team to the Nürburgring Nordschleife to contest this year's…
Classic car owners must consider many things before storing their vehicles. Our guide explains the…