A virtual museum to recount the story of the 500 has been created and can be visited from a smartphone, PC or tablet. The dynamic journey takes guests from the 1950s to the present day, telling the story of the 500’s past, present and future. The fourth floor of the Pinacoteca Agnelli art museum, at the Lingotto complex plays host to the Virtual Casa 500 and from spring 2021 will provide the location of ‘Casa 500’ when it opens for real.
In Virtual Casa 500, everything is just a click away, with 11 themed zones – The Legacy; Made of Italy; New 500 One-offs; Diary of an Icon; A Journey through Three Generations; New 500 Experience; 500 Design Story; A Story of Social Relevance; The Future Starts Here; 500 Vintage Vibes; Open for Change. Each zone takes the visitor on an immersive journey through the world of the 500 to evoke memories, dreams and feelings.
The first area focused on the industrial and cultural heritage of the Fiat 500, gives an account of how the model interpreted the needs of three generations: 1957 democratic 500, the individualistic 2007 model, eventually reaching the socially responsible 2020 version. Icons of Italian design are exhibited in the Made of Italy area. These objects, one of which is the Fiat 500, subverted the rules of design and changed perceptions. The historical zone includes a multimedia journal of memories to explore a wealth of the content – interviews, adverts, events and awards – that made the Fiat 500 an international star. An unmissable collection of sketches and images recount the evolving design and the creative adventure that breathed life into three generations of Fiat’s ‘adverts’.
Another area is focused on the New 500: the real star of the show, an icon of Italian culture, to be discovered in detail through a 3D experience. The most charismatic city car is unveiled to visitors showing off its attributes of being 100% electric, its impressive battery range and a recognisable, yet modern design.
The area dedicated to the One-offs presents the three exclusive interpretations of the New 500 by Armani, Bvlgari and Kartell: timeless masterpieces characterised by craftsmanship and sustainability. At the end of this incredible journey is a ‘Chill Zone’, a place to relax beneath a ceiling installation that recalls a vast starlit sky.
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