Motion & Emotion

Dubai-Born CAFU Makes a Bold and Confident Move by Removing Its Delivery Charges


As the UAE transitions into the new normal following the COVID-19 lockdown, Dubai-born CAFU makes a bold and confident move as it rethinks its business model with renewed optimism for a better future for all, by removing its delivery charges.

The innovative start-up which reimagined the vehicle refuelling model has been delivering fuel to UAE residents anytime, anywhere, since it opened its doors in 2018 as the first on-demand fuel delivery service in the MENA region.

As the community navigates the challenges of the current global health crisis, CAFU adopts a free-delivery model and extends its support to UAE residents, who can now avail of contactless refuelling at the same price as a petrol station, at no extra cost and without having to wait in line at one physically.

Rashid Al Ghurair, Founder and CEO of CAFU
Rashid Al Ghurair, Founder and CEO of CAFU

“The COVID era has been challenging for us all. It has changed our way of life, impacting how we live, work, and socialise, but It has also given us a moment to pause and reflect on how we can do more for our community to try and ease their day-to-day lives”, says Rashid Al Ghurair, Founder and CEO of CAFU.

According to an IPSOS study, UAE residents are estimated to spend an average of 10 minutes waiting in line for fuel at a petrol station. For a CAFU consumer filling up their tank every week, a drop in delivery charges would mean an annual saving of nearly 9 hours and up to AED 1,000, putting Dirhams back into their pocket.

“As a business, we constantly find ways to increase the value we bring to our customers, as we continue to innovate and adapt to serve them better. CAFU has been a key part of the community and has played an active role in making life better for our customers by bringing to life the idea of fuel on-demand. Now, as we emerge into our new world and return to some normality in our lives, we are investing into the community by removing our delivery charges which will help them save on both time and money, making the process of refuelling their vehicles a hassle-free one”, he adds.

Dubai-Born CAFU Makes a Bold and Confident Move

Moreover, as a show of solidarity and to reflect the UAE’s spirit of renewal, resilience and optimism, CAFU has rebranded its fleet of trucks from Grey to Teal, as a symbol of positivity and hope, and to signify calmness, strength and safety amidst uncertain times.

CAFU continues to use bold innovation to invest in the UAE community, which includes various initiatives. One of these initiatives is its recent collaboration with the Dubai Health Authority to provide front-line workers with free fuel; the Ghaf tree project – a mission to plant one million Ghaf trees in the UAE. In addition to the CAFU Community Champions initiative to support and acknowledge the efforts of residents in helping combat the COVID-19 pandemic.


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