Motion & Emotion

Cadillac to Take the Next Step With a Virtual Reveal of the Cadillac LYRIQ


Inspired by the craftsmanship and driven by innovation, Cadillac LYRIQ represents the first in an upcoming portfolio of battery-electric luxury vehicles from Cadillac.

A virtual reveal of the Cadillac LYRIQ

The journey began back in 2019 when Cadillac announced it would spearhead General Motors’ shift to an all-electric future and released the first images of a crossover built on GM’s next-generation battery-electric architecture.

The story continued earlier this year with the announcement of GM’s new Ultium batteries, proof that Cadillac’s all-electric future is bright. With Ultium at its core, Cadillac will deliver a full portfolio of luxury electric vehicles. 

Virtual reveal of the Cadillac LYRIQ

On Thursday, Aug. 6, 2020, at 7 p.m. EST/ Friday, Aug. 7, 2020, at 3 a.m. GST, Cadillac will take the next step in this journey with a virtual reveal of the Cadillac LYRIQ, which will be broadcast on Cadillac’s media site. Following the reveal, GM leadership and the team behind the Cadillac LYRIQ will host a live Q&A. A question submission link will be available during the reveal.


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