NEWS

Sounds like Audi Q8 Is Leading H1 Sales Growth for Audi Middle East

The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV and has been eagerly in demand since its launch in the region during Q3 2018.

Richly equipped, comprehensively connected and sturdy enough for off-road duty, it is a confident companion for business and leisure. This combination of luxury and performance has grown the entire SUV sector for Audi Middle East by 16%. The Q range now represents more than 50% of the total sales volume for the Four Rings in the Middle East.

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The “World Luxury Car 2018” winning Audi A8 is the flagship of the Audi range and the embodiment of “Vorsprung Durch Technik”. This luxury-class sedan, which is now available with both V8 and V6 engines, has shown a volume growth of 36% this year in the region and particularly in Saudi Arabia, which has 26% of the regional sales for this model.

Audi A8 L

Saudi Arabia has also shown consistent growth for Audi with a year on year increase of 12%. The UAE continues to be the most reliable market for the Four Rings in the Middle East with 35% of the total sales, but KSA is in a robust second place with 21% of the regional volume. Qatar, Kuwait and Lebanon are the next three most active markets in the region with an average of 11% each of the market share.

With the new Audi Q3, A6 45 TFSI, RS 5 Sportback and e-Tron models scheduled to arrive, Audi Middle East anticipates a solid second half of the year.

The New Audi Q3
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Hassan Soukar

Hassan Soukar is a veteran automotive, and tech journalist, as well as a professional photographer. A man with a keen sense for innovation and a great sense of humour. He is the pro that reviews the latest gadgets from smartphones and VR headsets to fitness bands. Hassan has a generous number of lists, reviews and latest industry leaks.

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