Artificial Intelligence (AI) Helps Dealers Achieve 88% ReductionIn Costs for Video and Image Production

Danish car retailer Jan Nygaard, who runs premier BMW and Mini dealerships in Copenhagen, has transformed its digital presence by adopting Phyron’s AI video technology, slashing costs by 88% and significantly enhancing online customer engagement.

The transition to AI-powered video and image production has streamlined operations, reducing the time to market from several weeks to just one day for visual asset production, and has showcased the Jan Nygaard inventory more effectively online.

Before Phyron, Jan Nygaard was paying approximately 380 Danish Krone (or €50) per car for photography and editing that would take three weeks; with Phyron, the price per car equals €5.80 and can be done within a single day.

The strategic move to AI technology has not only saved time and costs but also increased online engagement, with notable improvements in views (+14%), website clicks (+31%), and direct leads (+8%), underscoring the impact of dynamic visual content in the digital marketplace.

Anders Belsø, manager at Jan Nygaard, said: “We have premium cars and premium showrooms – our online presence needs to be ‘premium’ as well. Before Phyron, creating visual assets was very manual, time-consuming and expensive. We hired a professional photographer to visit our stores every other week. With the additional editing, our time to market was about three weeks. With Phyron, we do it all on the same day. We have a great relationship with the Phyron team and have been very pleased with the impact of AI technology.”

Phyron CEO and co-founder Johan Sundstrand commented: “AI helps dealers sell more cars. With these results, relying on static imagery for advertising now seems outdated. People have become massively focused on video content, and AI technology can now produce stunning car videos 100% automatically and push them across social media platforms 24/7. We see this as just the start of what AI can do for the auto retail industry.”

How the Phyron Platform Works

Car retailers in Denmark and across Europe are moving stock faster thanks to Phyron, which is 100% powered by AI and automation. All of this with no input or effort needed by dealer staff, with the AI platform essentially becoming a retailer’s outsourced video marketing team.

Seven years in the making, Phyron can elevate a dealer’s car-buying funnel, from website to marketplace to social media, with automated videos and enhanced stills – for less than the cost of a coffee per car.

Until now, creating studio-quality videos for every car on a dealership’s forecourt, uploading them to all the popular social media channels, plus creating and optimizing targeted advertising campaigns would have taken a massive team of people working flat out. Phyron’s fully automated AI-powered software can do it in minutes with zero human input.

Phyron now counts over 2,500 dealers as customers across 25 countries, equating to 130,000 car ads currently carrying a Phyron video. Since January 2021, its customers’ car videos have been viewed more than 250 million times, and the firm has also expanded into the North American market.