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Hyundai No. 1 Ranked Automaker in Customer Loyalty by Brand Keys for the 15th Consecutive Year


Hyundai Motor America has been ranked first in customer loyalty in the automotive industry for the 15th consecutive year, according to the Brand Keys Customer Loyalty Engagement Index (CLEI).

Hyundai is also in the top 20 among all brands and has finished inside the top 20 every year since 2017, based on the Brand Keys Brand Loyalty Leaders survey. Hyundai is the only automotive company awarded a spot in the Top 20 in 2024.

Hyundai is the sole automotive company in the Top-20 in the 2024 Brand Keys Brand Loyalty Leaders survey, and that is the result of our commitment to providing customers exceptional experiences throughout their journey,” said Angela Zepeda, CMO of Hyundai Motor America.

“This year’s roster proves meeting or exceeding consumers’ expectations allows brands to transmute market share and loyalty into category and market dominance. Those brands are ‘Loyalty Juggernauts’ – brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone,” noted Robert Passikoff, Brand Keys founder and president.

More information on the Brand Keys Customer Loyalty Engagement Index and 2024’s #1 brands can be found here:

For 2024, Brand Keys interviewed 95,607 consumers aged 16 to 65, drawn from the nine US Census Regions. Respondents self-select categories in which they are consumers and brands for which they are customers, assessing 1,200 brands in 114 categories.

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