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CAKE Announces Deus Ex Machina as Australian Distribution Partner


CAKE, the Swedish manufacturer of premium lightweight electric motorcycles, is thrilled to announce a significant new partnership with Deus Ex Machina, who will serve as CAKE’s Australian distribution partner. This partnership signifies a substantial expansion of CAKE’s distribution network, marking its strategic entry into the Australian market.

Deus Ex Machina, a brand much more significant than its motorcycle and lifestyle merchandise, thrives on a culture of creativity, inclusiveness, and enthusiasm. Their unique philosophy has won them admirers across the globe, and now, through this partnership with CAKE, they are set to increase their footprint in Australia. The deal involves selling, servicing, and driving the CAKE mission forward within Australia.

“We are thrilled that our distribution model is expanding and that we can continue to support brands in their transition towards a zero-emission society and encourage others to start their journey,” says Stefan Ytterborn, founder and CEO of CAKE. “Deus Ex Machina embodies a culture of creativity, authenticity, and enthusiasm that aligns perfectly with our ethos. It’s a natural and exciting partnership.”

Dare Jennings, Co-founder of Deus Ex Machina, commented on the partnership: “With CAKE, we found a partner that shares our values and offers a unique, sustainable alternative for our passionate community of enthusiasts. We are excited about this opportunity to bring our uniquely customised motorcycles and the spirit of Deus to more riders in Australia.”

CAKE is expanding its distribution network with premium partners in various regions, including Europe, Asia, the Middle East, Australia, South America, and Africa.

With nearly two decades of experience customising traditional motorcycles, this partnership is a significant move into the EV market for Deus.

 “We’re incredibly excited by a new avenue for bike customisation and the promise of a more sustainable way to ride,” Says Jeremy Tagand, head bike builder at Deus’ Sydney workshop


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