CAKE, the Swedish leader of premium, lightweight, electric, off-road motorcycles, announced the recognition in Interbrand’s prestigious 2023 Breakthrough Brands today. Interbrand, renowned for its rigorous evaluation of the world’s most potent 100 brands and pinpointing the top 12 emerging brands worldwide, now proudly features CAKE on its distinguished roster.
The Breakthrough Brands compilation by Interbrand is an exclusive list of 12 innovative companies that challenge category and cultural norms, advance sector innovation into new, unexplored areas, and make even the most significant competitors stand up and take notice.
Interbrand’s lauded selection showcases CAKE‘s steadfast commitment to bold innovation, sustainability, and reshaping industry norms. This honour underscores the significant strides CAKE has taken in advancing towards a cleaner, more responsible future.
On receiving the accolade, Stefan Ytterborn, Founder and CEO of CAKE, said:
“CAKE is all about inspiring towards zero-emission by combining excitement with responsibility. We address sustainability commercially and environmentally by extending life cycles and utilising purpose, innovation, performance and physical quality. It doesn’t matter what media – products, staff, architecture, visuals, initiatives, shipping, tone of voice, suppliers, and so on; it’s our obligation to ensure that whatever is being perceived follows and reflects just that, for transparency, credibility, consistency, and impact. Being recognised by Interbrand as a global Breakthrough Brand is a great honour and truly amplifies the team spirit. Thanks!”
CAKE‘s official recognition will be unveiled during the launch of the 6th edition Breakthrough Brands report on June 27 at an exclusive in-person celebration in New York City.
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