Volvo Car USA Celebrates Swedish Midsummer Tradition With Hand-Paint, Fully Electric C40 Recharge SUV

To celebrate the cherished Swedish tradition of welcoming the summer solstice, Volvo Car USA has collaborated with American-Swedish contemporary artist, Shai Dahan, to create a hand-painted representation of Midsummer in New York City on a fully-electric Volvo C40 Recharge.

Drawing from nature with nods to Scandinavian folklore, a picturesque mural of brightly intertwined flowers representing Swedish and New York City spirits will be painted along the compact luxury SUV’s sleek profile.

The fully electric C40 Recharge being used as the canvas for the artwork represents the Swedish automaker’s commitment to a more sustainable planet, which includes being 100 per cent electric by 2030 and carbon neutral by 2040.

Born in Los Angeles and living in Sweden, Dahan is an American-Swedish contemporary painter and street artist best known for his dynamic and colourful public artworks celebrating cultural diversity and social issues. His work has been featured in numerous exhibitions and publications, and he has received various awards and grants for his contributions to the arts.

The general public is invited to watch Dahan work June 13 through 16 and June 19 through 20 from 8:00 A.M. to 5:00 P.M. in the Volvo Studio Manhattan, located at 565 Eleventh Avenue, New York, NY 10036.

The completed car will be revealed on June 22 at 6:30 P.M. during a Midsummer celebration at the Studio from 6:00 to 8:00 P.M.

Following the celebration, the C40 Recharge will be on display at the 25^th anniversary of the Swedish Midsummer Festival, presented by the Consulate General of Sweden in Rockefeller Park on June 23 from 5:00 P.M. to 8:00 P.M. Guests can partake in traditional Swedish activities such as dancing around the Midsummer pole, making flower wreaths and tasting conventional Swedish delicacies.

The 2023 Volvo C40 Recharge has a starting MSRP of $55,300.

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