Aston Martin Celebrates Grand Opening of Its First Flagship, Q New York

Aston Martin welcomed guests to its first ultra-luxury global flagship location with a grand celebration to mark the official opening of Q New York on 450 Park Avenue in Manhattan.

Celebrating the iconic British brand’s 110^th anniversary, esteemed guests included New York Jets quarterback Aaron Rodgers, American actresses Zoey Deutch and Gabrielle Union, and British mezzo-soprano Katherine Jenkins OBE. Guests were greeted to a cocktail reception at Q New York with an exclusive DJ set from British-born, New York City-based Isabella Massenet.

Amongst the celebrations, the world’s first Super Tourer premiered in North America, with the new Aston Martin DB12 unveiled for the first time in the brand’s most significant commercial market. Elevating itself beyond the GT segment, DB12 is defining its new category of one and sets the benchmark for high performance, driving excitement, ultra-luxury, and style. The new performance model proudly joins Aston Martin’s 75-year-old DB bloodline of exceptional hand-built British sportscars.

In the week of North America’s second Formula One^® race of the season in Canada – the home race for Aston Martin Aramco Cognizant Formula One™ Team driver Lance Stroll – Aston Martin’s AMR23 car was also on display, allowing New Yorkers to get a closer look at the track weapon which has propelled the British team to third in the Constructors’ Championship.

 About Q New York

Where Savile Row meets Park Avenue, Q New York is Aston Martin’s first ultra-luxury flagship on 450 Park Avenue in New York City.

The new location brings the highest levels of the iconic British brand’s bespoke service, Q by Aston Martin, to North America for the first time, providing the most sophisticated luxury specification experience available anywhere in the world.

The first-of-its-kind landmark location forms a key pillar of Aston Martin’s ultra-luxury brand and customer experience strategy, with the commitment to provide the very best possible environment for its most discerning clients to create their own intimately personal Aston Martin.

Located on one of the most prominent corners of Midtown Manhattan, Q New York unites Aston Martin’s handcrafted and high-tech natureAston Martin, showcasing the very best of British craftsmanship and engineering against the backdrop of an immersive specification experience, thanks to state-of-the-art technology.

Lawrence Stroll, Executive Chairman of Aston Martin, said: “The opening of our first flagship Q location, in our largest commercial market, is the latest distinct expression of Aston Martin’s shift to an ultra-luxury brand. It demonstrates our ambition to drive global growth and create elevated customer experiences to match our owners’ passion for Aston Martin.

“We recognise the growing trend of personalisation across the luxury goods segment and see huge value in investing in our customer experience to create the best specification experiences available anywhere in the world. With a 92% increase in Q by Aston Martin take-up in the Americas last year, this is the perfect time and place for us to open our first global flagship location.”

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