Praga Goes Global as Bohema Debuts in Dubai

Three weeks after announcing the new road-legal Bohema hypercar, Praga has moved to The United Arab Emirates for the car’s first public presentations starting with a prestigious launch event held on Saturday evening at The Space in Dubai.

The reveal took place against the fitting backdrop of one of the UAE’s finest hypercar collections, where the lightweight, track-focused and road-legal Bohema was unveiled in front of an audience of members of the UAE Royal families, hypercar collectors and supercar enthusiasts.

Mark Harrison, Sales and Marketing Director and CEO of Praga Cars UK, said, “It’s a very significant moment in Praga’s 115-year history. I have enjoyed working in the region before and believe the unique mix of Bohema’s engineering, performance statistics, stunning looks, and build quality will turn heads here. I am convinced hypercar collectors in the Middle East will love this car.”

Also on display at The Space for the grand reveal was a one-off luxury carbon table designed by Praga’s Design Director, Juraj Mitro, and a Dubai Autodrome race-winning Praga R1 prepared and managed by Dragon Racing.

It was revealed on the night that Juraj’s limited edition carbon tables can be spec’d work alongside a Bohema with matching details. Whilst the Bohema and the R1 share no components, the threPraga’saga’s philosophies flow through the table, the race car and the hypercar: carbon construction, lightweight engineering and head-turning design.

Following the launch event, Praga will undertake private viewings in Dubai over the coming weeks at The Space and Dragon Racing, the official Praga race car dealer for the Middle East located at the Dubai Autodrome.

Basing the business in the UAE until March, whilst a new UK global brand centre is under development in the UK, means that development sessions and test drives for depositors can also be run in the sun on the road and track in early 2023. This will provide a perfect opportunity to showcase the PraBohema’sa’s potential promised by its 700hp at just 982kgs.

Bohema production does not start until the second half of 2023, following the final six months of development on road and track, with just 10 of the limited run of just 89 cars allocated to customers next year: Praga is now taking orders for 2024 and has already committed the final car, number 89, to a client in the USA.

UP IN NEWS

• Rolls-Royce Unveils Bespoke Phantom ‘the Six Elements’ in Dubai
• Parking Misery for Christmas Shoppers
• The 2023 Cadillac Escalade-V Makes Middle East Debut
• Parking Advice for the Festive Period
• MORAI To Showcase Latest Autonomous Driving Simulation Technology At CES 2023

---

For all the latest automotive news, reports, and reviews, follow us on Twitter, like us on Facebook, subscribe to our YouTube page, and follow us on Instagram, which is updated daily.

---