Rolls-Royce Unveils Bespoke Phantom ‘the Six Elements’ in Dubai

Rolls-Royce has unveiled its unique Bespoke series Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE.

This unprecedented project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series II motor cars, each one entirely individual and featuring its specially-commissioned artwork, hand-painted by one of the world’s most influential living painters, British artist Sacha Jafri, who is based between Dubai, London, and New York.

These stunning works of art are displayed in the Gallery, the unique glass-enclosed space running the length of Phantom’s fascia. Each is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’, which holds the official Guinness World Record for the largest painting ever produced on canvas.

Phantom ‘The Six Elements’ was designed, developed and hand-crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project began in late 2020 and has taken two years to complete.

As well as their Gallery artworks, the cars feature several additional Bespoke elements reflecting Rolls-Royce’s unrivalled capabilities. These include Jafri’s personalised Heart-motif in the hand-painted Coachline, and a unique Six-Elements engraved base for each car’s Spirit of Ecstasy mascot.

Phantom’ The Six Elements’ was born out of a conversation between Sacha Jafri, who frequently donates his works, or the proceeds from them, to charity, and César Habib, Regional Director, Rolls-Royce Motor Cars, Middle East & Africa. Together, they developed the idea of creating six individual motoring masterpieces, which could become a means to donate funds to charities in health, sustainability and education.

Accordingly, each car features its original Jafri artwork and unique NFT, which the owner may sell independently if they choose. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for future charitable donations. The owner can view the NFT using a custom Jafri Heart-motif QR code embedded within their motor car’s glove compartment.

Sacha Jafri commented, “It has been an absolute honour working with the Rolls-Royce team and their Bespoke Designers to create such a unique project. It’s a proud moment to see my Heart-Logo along the coachline of each of the six cars in this stunning Rolls-Royce series, the first bespoke artist-created series for Rolls-Royce, with the ‘Spirit of Ecstasy uniquely featuring my depicted six elements around its base. However, I am most fulfilled by the immediate excitement and interest in this series, the elite group of owners and philanthropists now dedicated to our cause, and the creation of the ‘Rolls-Royce that keeps on giving’, forever raising money and awareness for the charitable concerns that are closest to my heart.”

At the unveiling, it was announced that the project, at stage one of its journey, has already substantially exceeded its initial $1 million target, with all six motor cars allocated to customers in Dubai and the wider Middle East region.

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