Volvo Cars Partners with Casca To Create a Limited-Edition Sneaker Inspired by the Volvo XC40 Recharge

Volvo Cars is celebrating World Car-Free day with the global launch of a limited-edition sneaker, created in collaboration with renowned sustainable footwear company Casca.

Sustainability and the road to climate neutrality remain a core mission for Volvo Cars, signified by the company being a signatory of the United Nations (UN) Global Compact and a supporter of the UN 2030 Agenda for Sustainable Development. With a shared synergetic approach to their sustainability goals, Volvo Cars has partnered with Casca footwear, which embodies this eco-friendly vision.

Trademark influences of the XC40 Recharge have been carefully crafted and woven into the process while developing the sneaker. The XC40 was designed to reduce environmental impact, including sustainable materials and served as the perfect muse for Casca, inspiring the sneaker’s design. This partnership is the culmination of a shared vision, personified in the form of the exclusive shoe.

Oscar Rivoli, Managing Director at Trading Enterprises, said, “Sustainability is a crucial pillar for us and remains core to our purpose and business, enabling the key to our future success. We are proud of our regional achievements, with Volvo Cars spearheading the transition to EV technology across the UAE. We will continue this eco-friendly journey in alignment with the UAE’s sustainability measures, including the UAE Net Zero strategic initiative, by 2050. We remain committed to protecting and improving the environment and providing the best experience to our customers.”

“The launch of global initiatives like ‘Walk The Talk’ and the partnership with Casca footwear endorses Volvo Cars’ commitment to incorporate sustainability in mobility and transform the sector across the region.

Protecting the environment remains our priority as we espouse Al-Futtaim’s sustainability strategy with a focus on constantly enriching the lives of our customers,” he added.

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