Global auto major, Geely Auto, the sister brand of Volvo, launched its all-new Emgrand X7 Sport SUV in the UAE with a test drive being undertaken by key UAE media. The launch and the positive response from the UAE media underscore the immense potential that the UAE market holds for Geely.
Available across the UAE, exclusively with Union Motors, The Emgrand X7 Sport embodies a design language inspired by Peter Horbury and his global Geely design team based in California, Barcelona and Shanghai. Living up to its ‘Sports’ tag, the Emgrand X7 Sport has the perfect silhouette to compliment one of the most exquisite interiors. The cabin is of extremely high quality and seats are spacious and comfortable, letting passengers enjoy a great view through the large panoramic sunroof.
Possibly among the best SUVs in its segment, the Emgrand X7 has a flat-bottom steering wheel, is equipped with a 2.4-liter inline 4-cylinder, giving strong torque throughout the range.
The smooth-shifting transmission and the soft-sprung suspension help the X7 Sport glide over bumps and road irregularities with great composure. Extensive work by MIRA – the global vehicle engineering solutions expert – has helped keep Noise, Vibration and Harshness (NVH) level well below the acceptable range.
The MacPherson suspension upfront and the multi-link independent setup at the rear do a good job of maintaining traction on the tarmac. The all-wheel drive system helps the Emgrand X7 swing around corners quickly while maintaining composure around high-speed sweepers.
The Emgrand X7 Sports Test Drive with select auto journalists was aimed at highlighting its comfort and performance as well as give a taste of the latest and sophisticated technology that it holds within. Geely chalked out an excellent route to test drive the all-new Emgrand X7 in the UAE. The team of highly influential auto-journalists explored its relentless performance and uncompromised comfort while they drove down an exciting road from the shorelines of Ajman through the deserts of Muharhab to the mountains of Fujairah. The route provided a fascinating test of the vehicle’s claims and the Emgrand X7 Sports proved its worthiness without any doubts.
“The positive responses we received from the media in the UAE were priceless. This was exactly what we were looking for,” said Mr. Fern Yu, Head of Marketing and Sales-Middle East. “The Emgrand X7 Sport has features that are at par with high-end luxury cars. It is more economical in a variety of spheres – cost, fuel-efficiency and maintenance. It was no surprise when we had the journalists step out from the drive and give us their thumbs-up.”