Hyundai Sets Best-Ever Q1 Total Sales

yundai Motor America reported record-breaking total March sales of 76,920 units, a 2% increase compared with March 2023. Hyundai set total sales records in March for IONIQ 5 (+58%), Tucson PHEV (+62%), Tucson HEV (+48%) and Palisade (+58%). Hyundai EV sales increased 100% and all eco-friendly vehicle sales combined hit 11,485 units, a 35% increase. Fleet volume was 11% of total sales.

Hyundai sold 184,804 units in Q1, for a total sales increase of 0.2% compared with Q1 2023, setting a new Q1 record. Hyundai set total and retail sales marks in Q1 for IONIQ 5, Tucson PHEV, Tucson HEV, Kona EV and Palisade. EV sales for the quarter jumped 62% compared to Q1 last year.

March Total Sales Summary

	Mar-24	Mar-23	% Chg	2024 YTD (Q1)	2023 YTD (Q1)	% Chg
Hyundai	76,920	75,404	+2.0%	184,804	184,449	+0.2%

March Product and Corporate Activities

2025 Santa Cruz Makes World Debut at the New York International Auto Show: Hyundai unveiled an enhanced 2025 Santa Cruz Sport Adventure Vehicle in a world debut at the New York International Auto Show.
2025 Tucson SUV Debuts at New York International Auto Show: Hyundai unveiled its thoroughly refreshed 2025 Tucson SUV in a North American reveal at the New York International Auto Show.
IONIQ 5 N Charges On With 2024 World Performance Car Award Victory: Hyundai Motor Company continued its winning streak at the World Car Awards with the IONIQ 5 N high-performance electric vehicle (EV) named the 2024 World Performance Car.
IONIQ 5 Named Among List of 2024 Parents Best Family Cars Awards: Parents has named the IONIQ 5 as the Best Electric 5 Passenger SUV for Families in their 2024 Best Family Cars Awards. This recognition highlights the IONIQ 5’s flexible interior, outstanding rear-seat roominess, fast-charging capability, and unique optional Vehicle-to-Load (V2L) adapter.
IONIQ 5 and Tucson Recognized as 2024 Best Cars for Families by U.S. News & World Report: Hyundai has been recognized with two vehicles in the 2024 Best Cars for Families awards by U.S. News & World Report. The 2024 Hyundai Tucson was named Best Compact SUV and the 2024 Hyundai IONIQ 5 won Best Electric Vehicle for Families.
Hyundai Wins Best Multicultural Marketing Award Featuring IONIQ 5 and IONIQ 6: Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, announced the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, “Cautionary Tales” or “Viejos Cuentos”.

Model Total Sales

Vehicles	Mar-24	Mar-23	% Chg	2024 YTD (Q1)	2023 YTD (Q1)	% Chg
Elantra	11,528	13,447	-14%	26,860	32,473	-17%
Ioniq 5	3,361	2,114	+58%	6,822	5,736	+18%
Ioniq 6	1,984	222	+794%	3,646	222	+1542%
Kona	9,453	7,314	+29%	23,054	19,220	+20%
Nexo	17	21	-19%	51	65	-22%
Palisade	9,785	6,176	+58%	25,255	19,602	+29%
Santa Cruz	3,362	3,825	-12%	8,417	9,307	-10%
Santa Fe	10,834	13,236	-18%	26,094	28,526	-9%
Sonata	5,664	5,310	+7%	13,164	14,490	-9%
Tucson	18,394	20,111	-9%	45,509	46,170	-1%
Venue	2,538	3,625	-30%	5,932	8,603	-31%

Steve Hanley

Steve Hanley Steve writes about the interface between technology and sustainability from his homes in Florida and Connecticut or anywhere else the Singularity may lead him.