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Hyundai Sets Best-Ever Q1 Total Sales

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yundai Motor America reported record-breaking total March sales of 76,920 units, a 2% increase compared with March 2023. Hyundai set total sales records in March for IONIQ 5 (+58%), Tucson PHEV (+62%), Tucson HEV (+48%) and Palisade (+58%). Hyundai EV sales increased 100% and all eco-friendly vehicle sales combined hit 11,485 units, a 35% increase. Fleet volume was 11% of total sales.

Hyundai sold 184,804 units in Q1, for a total sales increase of 0.2% compared with Q1 2023, setting a new Q1 record. Hyundai set total and retail sales marks in Q1 for IONIQ 5, Tucson PHEV, Tucson HEV, Kona EV and Palisade. EV sales for the quarter jumped 62% compared to Q1 last year.

March Total Sales Summary
Mar-24
Mar-23
% Chg
2024 YTD (Q1)
2023 YTD (Q1)
% Chg
Hyundai
76,920 75,404 +2.0% 184,804 184,449 +0.2%

March Product and Corporate Activities
  • 2025 Santa Cruz Makes World Debut at the New York International Auto Show: Hyundai unveiled an enhanced 2025 Santa Cruz Sport Adventure Vehicle in a world debut at the New York International Auto Show.
  • 2025 Tucson SUV Debuts at New York International Auto Show: Hyundai unveiled its thoroughly refreshed 2025 Tucson SUV in a North American reveal at the New York International Auto Show.
  • IONIQ 5 N Charges On With 2024 World Performance Car Award Victory: Hyundai Motor Company continued its winning streak at the World Car Awards with the IONIQ 5 N high-performance electric vehicle (EV) named the 2024 World Performance Car.
  • IONIQ 5 Named Among List of 2024 Parents Best Family Cars Awards: Parents has named the IONIQ 5 as the Best Electric 5 Passenger SUV for Families in their 2024 Best Family Cars Awards. This recognition highlights the IONIQ 5’s flexible interior, outstanding rear-seat roominess, fast-charging capability, and unique optional Vehicle-to-Load (V2L) adapter.
  • IONIQ 5 and Tucson Recognized as 2024 Best Cars for Families by U.S. News & World Report: Hyundai has been recognized with two vehicles in the 2024 Best Cars for Families awards by U.S. News & World Report. The 2024 Hyundai Tucson was named Best Compact SUV and the 2024 Hyundai IONIQ 5 won Best Electric Vehicle for Families.
  • Hyundai Wins Best Multicultural Marketing Award Featuring IONIQ 5 and IONIQ 6: Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, announced the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, “Cautionary Tales” or “Viejos Cuentos”.
Model Total Sales
Vehicles
Mar-24
Mar-23
% Chg
2024 YTD (Q1)
2023 YTD (Q1)
% Chg
Elantra 11,528 13,447 -14% 26,860 32,473 -17%
Ioniq 5 3,361 2,114 +58% 6,822 5,736 +18%
Ioniq 6 1,984 222 +794% 3,646 222 +1542%
Kona 9,453 7,314 +29% 23,054 19,220 +20%
Nexo 17 21 -19% 51 65 -22%
Palisade 9,785 6,176 +58% 25,255 19,602 +29%
Santa Cruz 3,362 3,825 -12% 8,417 9,307 -10%
Santa Fe 10,834 13,236 -18% 26,094 28,526 -9%
Sonata 5,664 5,310 +7% 13,164 14,490 -9%
Tucson 18,394 20,111 -9% 45,509 46,170 -1%
Venue 2,538 3,625 -30% 5,932 8,603 -31%

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