yundai Motor America reported record-breaking total March sales of 76,920 units, a 2% increase compared with March 2023. Hyundai set total sales records in March for IONIQ 5 (+58%), Tucson PHEV (+62%), Tucson HEV (+48%) and Palisade (+58%). Hyundai EV sales increased 100% and all eco-friendly vehicle sales combined hit 11,485 units, a 35% increase. Fleet volume was 11% of total sales.
Hyundai sold 184,804 units in Q1, for a total sales increase of 0.2% compared with Q1 2023, setting a new Q1 record. Hyundai set total and retail sales marks in Q1 for IONIQ 5, Tucson PHEV, Tucson HEV, Kona EV and Palisade. EV sales for the quarter jumped 62% compared to Q1 last year.
March Total Sales Summary
Mar-24 |
Mar-23 |
% Chg |
2024 YTD (Q1) |
2023 YTD (Q1) |
% Chg |
|
Hyundai |
76,920 | 75,404 | +2.0% | 184,804 | 184,449 | +0.2% |
March Product and Corporate Activities
- 2025 Santa Cruz Makes World Debut at the New York International Auto Show: Hyundai unveiled an enhanced 2025 Santa Cruz Sport Adventure Vehicle in a world debut at the New York International Auto Show.
- 2025 Tucson SUV Debuts at New York International Auto Show: Hyundai unveiled its thoroughly refreshed 2025 Tucson SUV in a North American reveal at the New York International Auto Show.
- IONIQ 5 N Charges On With 2024 World Performance Car Award Victory: Hyundai Motor Company continued its winning streak at the World Car Awards with the IONIQ 5 N high-performance electric vehicle (EV) named the 2024 World Performance Car.
- IONIQ 5 Named Among List of 2024 Parents Best Family Cars Awards: Parents has named the IONIQ 5 as the Best Electric 5 Passenger SUV for Families in their 2024 Best Family Cars Awards. This recognition highlights the IONIQ 5’s flexible interior, outstanding rear-seat roominess, fast-charging capability, and unique optional Vehicle-to-Load (V2L) adapter.
- IONIQ 5 and Tucson Recognized as 2024 Best Cars for Families by U.S. News & World Report: Hyundai has been recognized with two vehicles in the 2024 Best Cars for Families awards by U.S. News & World Report. The 2024 Hyundai Tucson was named Best Compact SUV and the 2024 Hyundai IONIQ 5 won Best Electric Vehicle for Families.
- Hyundai Wins Best Multicultural Marketing Award Featuring IONIQ 5 and IONIQ 6: Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, announced the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, “Cautionary Tales” or “Viejos Cuentos”.
Model Total Sales
Vehicles |
Mar-24 |
Mar-23 |
% Chg |
2024 YTD (Q1) |
2023 YTD (Q1) |
% Chg |
| Elantra | 11,528 | 13,447 | -14% | 26,860 | 32,473 | -17% |
| Ioniq 5 | 3,361 | 2,114 | +58% | 6,822 | 5,736 | +18% |
| Ioniq 6 | 1,984 | 222 | +794% | 3,646 | 222 | +1542% |
| Kona | 9,453 | 7,314 | +29% | 23,054 | 19,220 | +20% |
| Nexo | 17 | 21 | -19% | 51 | 65 | -22% |
| Palisade | 9,785 | 6,176 | +58% | 25,255 | 19,602 | +29% |
| Santa Cruz | 3,362 | 3,825 | -12% | 8,417 | 9,307 | -10% |
| Santa Fe | 10,834 | 13,236 | -18% | 26,094 | 28,526 | -9% |
| Sonata | 5,664 | 5,310 | +7% | 13,164 | 14,490 | -9% |
| Tucson | 18,394 | 20,111 | -9% | 45,509 | 46,170 | -1% |
| Venue | 2,538 | 3,625 | -30% | 5,932 | 8,603 | -31% |
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