The All-New GAC EMPOW Makes UAE Debut

Gargash Group, one of the UAE’s largest distributors of luxury performance-oriented cars, unveiled the all-new GAC EMPOW at an invite-only event held at the Yas Marina Circuit, where attendees got up close and personal with the new model.

The all-new EMPOW continues on GAC Motor’s tradition and is built to deliver an exhilarating drive packed with advanced innovative features, stunning racecar design and ultimate handling. Ushering a new chapter of the modern and sporty sedan with an iconic broader and lower stance coupled with its racecar-style exhaust sound, the new model takes on GAC Motor’s revolutionary technology and boasts a refreshing and trendy design and dynamic exterior. GAC Motor has chosen UAE as the first market in the Middle East to showcase EMPOW due to its strategic importance within the region.

Comprising a 1.5TGDI engine, EMPOW brings users a stronger sporty, youthful vibe and is equipped with a central console screen, wireless phone charging, and the L2 ADAS feature—making it much more advanced in terms of technology, innovation and intelligent driving experience as compared to its competitors in the segment. GAC Motor seeks a presence in this sporty sedan segment, and EMPOW delivers it in style with 177 max horsepower & 270 Nm torque delivering strong power and superb handling.

For his part, Zeng Hebin, General Manager of GAC Motor International, said: “We are very pleased to collaborate with our long-standing partner Gargash Group, an industry expert, to offer UAE residents the dynamic EMPOW. Customers will find it a delight to own one, as it is a comfortable yet stylish car that will meet most transport needs. Over the past few years, we’ve been working on making a mark in this product segment. With the UAE market’s opportunities, we’re confident that we’ll be able to meet our targets by exceeding customer expectations.”

At the event, attendees were treated to a surprise drive around the Yas Marina Circuit in the EMPOW, showcased at the Gumball 3000, one of the most extravagant rallies in the world. Notably, GAC Motor was the first ever Chinese brand to participate in the Gumball 3000—highlighting GAC Motor’s prominence around the globe.

Currently, the EMPOW is available in five iconic colours, including Classy Black, Moon Grey, Ivory White, Glossy Fighter Green and Matte Fighter Green. Test drives and bookings are open from early 2023 at Gargash Motors‘ GAC Motor showrooms across Dubai & Abu Dhabi.

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