Rolls-Royce Motor Cars and World-Renowned Artist, Sacha Jafri, Announce Rolls-Royce Phantom ‘the Six Elements’

Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi are inspiring greatness at their best by collaborating with the Dubai-based world-renowned contemporary Artist Sacha Jafri for the inception of ‘The Six Elements’ Phantom.

These six one-of-one Rolls-Royce Phantom Series II motor cars will each feature a unique, painted Sacha Jafri Gallery, inspired by one of the five elements: Earth, Water, Fire, Wind and Air, with Humanity as the ‘sixth element’. The project aims to raise $1 million for charity, with associations to be announced later this year. The chosen beneficiaries will be Humanity-centric, spanning three sectors: Education, Health, and Sustainability.

Selected for his unique vision, style and use of colours, Jafri is crafting a fantastic Gallery for each Phantom Series II, themed around the Six Elements. The principle of adding Humanity as an element builds on the ethos of the British artist’s works around the five traditional elements. The underlying message is the need to reintroduce a sense of Humanity to the world and to find balance within ourselves.

Each element evokes different emotions, spirits, energy, and purpose for Sacha Jafri. Fire represents passion and belief. Fire is balanced by the earth, which means grounding and roots. Air is the essence of life, enabling us to breathe. Wind enhances our feelings of freedom, whilst Water supports our lyricism and fluidity. Humanity brings love, embrace, and the linking of souls.

“The six Rolls-Royce Phantoms will embody the emotion of each elemental force. The artistic journey begins and ends with emotion and intention, fuelling my inspiration to create the colour palette of the ‘Six Elements. Earth, Fire, Wind, Water and Air are enhanced by adding a ‘new element’, Humanity – the essence of life itself.

Rolls-Royce is a brand of intention, excellence, power, detail and passion – a brand that has been on a similar journey to mine. It has set new levels of achievement, with pioneering accolades yet to be surpassed. By embracing empathy, we can reconnect the spirit of our world in connection with our Elements and the souls of not only the individual but of the very idea of universal consciousness.

We are embarking on a journey that aims to continuously fulfil those values, keeping our intentions pure and driven eternally. This commission is indicative of these principles, not only incorporating art for aesthetic inspiration, but also a nurturing of the soul, an uplifting of the spirit, and the embodiment of a truly charitable cause.”
Sacha Jafri, Artist

The Rolls-Royce Phantom ‘The Six Elements’ motor cars will also feature a unique digital element. The marque is simultaneously launching “The Rolls-Royce That Keeps on Giving” NFT initiative, which includes six individual flythrough animations.

Each time any of the six NFTs are traded, a royalty of 20% will be donated to the chosen charity. The six distinct one-off NFTs are linked to each of the six Phantoms. However, owners can sell their NFT separately if they choose to do so. These NFTs will be uniquely embedded within each Phantom Series II glove compartment, enabling the six owners to view their NFT experience whilst sitting in their car.

The eighth generation of Phantom was unveiled in 2017. When creating this new expression, Phantom Series II, Rolls-Royce designers and engineers were guided by clients’ requests, who implored Rolls-Royce not to make any significant changes to an already iconic motor car. In answer to these client demands, only the lightest design touches, embellishments, and adaptations have been incorporated. Indeed, Phantom Series II is not about what should be changed but what should be preserved and protected.

Utterly unique to Phantom, the marque offers an extraordinary art-within-art canvas: The Gallery. Running the entire length of the fascia and conceptualised to house Bespoke creations with an uninterrupted glass enclosure. In this instance, these ‘Six Elements’ Phantom Series II motor cars were designed at the Home of Rolls-Royce around Jafri’s hand-painted galleries.

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