Rolls-Royce Motor Cars Doha has announced that its new flagship premises in the Qatari capital, Doha, is now formally open and ready to welcome clients from the past, present and future. It is the first showroom in its Middle East & Africa region to be remodelled in the new Rolls-Royce visual identity, officially launched in London and Shanghai in 2021.
The new identity is a critical element of the marque’s transformation from an automotive manufacturer to an actual House of Luxury. Designed to resonate with an increasingly younger clientele, self-made, and highly individual, it creates a wholly immersive client experience, presenting Rolls-Royce’s magnificent products in a luxury boutique’s relaxed, welcoming atmosphere.
The unique experience begins from the moment of arrival, with an entrance inspired by the iconic Pantheon Grille adorned with the Spirit of Ecstasy mascot. The galleria-style interior includes the Bespoke Commissioning Atelier, where clients can examine, discuss and select surface finishes, wood veneers, leathers, embroidery threads and fabrics for their Bespoke commissions.
The lounge area of the new Rolls-Royce showroom features a ‘Cabinet of Curiosities’ filled with intriguing objects and pieces to spark ideas and conversations as part of the commissioning process. The ‘Hospitality Lounge’ to the rear provides a relaxed, comfortable and secluded space where clients can mix and socialise.
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