Salesforce (NYSE: CRM), the global leader in CRM, has announced Automotive Cloud, a new product built specifically for automakers, dealers, automotive finance groups, and their customers. Automotive Cloud helps deliver exceptional service and experiences with Driver 360 across every customer interaction, drives revenue through better lead conversion and collaboration, and leverages industry-specific automation, intelligence, and real-time analytics for increased productivity and cost savings.
The automotive industry is amidst a massive transformation as it rises to meet the demands of the digital age. Only 1% of automotive customers are delighted with their car buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online.
To build new revenue streams and fix the broken customer experience, the industry must tap into new opportunities created by new selling and servicing models, connected vehicles, subscriptions and partnerships, and the wealth of data these new offerings make.
“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP & GM of Manufacturing and Automotive, Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future with technology like Automotive Cloud can gain a competitive edge while simultaneously future-proofing their businesses.”
Enabling real-time personalization and intelligence across the entire customer and vehicle lifecycle – whether customers are browsing for a new car, making a purchase, looking for financing options, or servicing their vehicle — Automotive Cloud will power the industry through this period of historical transformation.
With Automotive Cloud, marketing teams can set parameters to automatically rank and route qualified leads to share the most high-touch prospective customers directly with the customer’s local dealership. Dealer managers can view purchase agreements over time to track inventory performance and determine which dealers are meeting their forecasts and sales agreements to manage inventory and vehicle allocation better.
Service teams can set up alerts notifying them when a customer’s lease is about to expire or automatically remind their customers they are due for an oil change when their odometer hits a particular milestone. IT teams can create customized flows with clicks to automatically alert every customer who owns a specific model that their vehicle has been recalled.
Driver 360 provides out-of-the-box solutions built with industry-specific data models and processes for the automotive industry to accelerate time to value.
New selling models and the expectations of today’s digital-first customers mean automakers and dealers must collaborate more efficiently than ever to drive sales, manage inventory, and provide better customer experiences.
With rising prices, supply chain constraints, and heavy investments in electric vehicles, automotive companies need intelligent automation and AI, powerful analytics, and connected data to reduce costs, identify new revenue streams and drive more informed decisions.
For all the latest automotive news, reports, and reviews, follow us on Twitter, like us on Facebook, subscribe to our YouTube page, and follow us on Instagram, which is updated daily.
Unlock the World’s Leading Source of Automotive News and Analysis.
Autoscommunity.com provides innovative marketing and advertising solutions to support an advertiser’s specific campaign objectives. Customized programs leverage the best of Autoscommunity.com. Contact our sales team today and see what our team can do for your custom advertising solutions.
Think Your Friends Would Be Interested? Share This
Hyundai Motor America reported total April sales of 68,603 units, a 3% decrease compared with…
Lynk & Co Cyan Racing returns to Morocco and the streets of Marrakech this weekend…
With software-defined vehicles (SDVs), in-car payments and cars that communicate are becoming possible, enhancing experiences…
Protecting electric vehicle (EV) batteries from thermal runaway and fire is an important topic. Safety…
Hyundai will bring its most prominent team to the Nürburgring Nordschleife to contest this year's…
Classic car owners must consider many things before storing their vehicles. Our guide explains the…