Ram Truck today announced the second instalment of its Built to Serve limited-edition models geared toward first-responder services. Ram is honouring these heroes with a new Ram 1500 Built to Serve Emergency Medical Service (EMS) model.
This latest Built to Serve model honours the frontline heroes who provide emergency medical services and save daily lives. Production of the Ram 1500 Built to Serve EMS model will begin at the Sterling Heights (Michigan) Assembly Plant in the fourth quarter of 2022.
“The Ram 1500 Built to Serve EMS edition is our way of honouring and expressing deep gratitude to the frontline heroes who serve or have served our country,” said Mike Koval Jr., Ram brand CEO – Stellantis. “At Ram, we are pleased to recognize the important work emergency medical service workers provide daily to their communities.”
The Ram 1500 Built to Serve EMS edition is offered in two specially selected exterior paint colours that evoke that service’s spirit, mission and history. This EMS-inspired Ram 1500 Built to Serve edition is provided in Hydro Blue and Bright White exterior colours, with a black interior with blue accent stitching.
Ram 1500 Built to Serve trucks feature other unique interior and exterior features that set them apart, including a United States flag and a “Built to Serve” decal on each rear quarter panel.
Ram’s Built to Serve trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting and 20-inch aluminium wheels with a unique-to-the-edition Technical Gray finish. Body-colour wheel flares also accent the exterior. The look complimented is black badges, wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, these Built to Serve trucks represent each of the three primary emergency services, accented with unique, corresponding colour stitching. The second instalment of the second phase of Built to Serve trucks offers a blue accent stitching.
These new Ram models are also ready to display their owners’ first responder pride with Built Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their patches – flags, name tapes or slogans – to personalize their Built to Serve truck. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Packages for Ram Built to Serve editions are available on Big Horn/Lone Star Crew Cab models and in 3.6-liter Pentastar V-6 and 5.7-liter eTorque and non-eTorque V-8 powertrains.
Ram 1500 Built to Serve models have a manufacturer’s suggested retail price (MSRP) of $54,915, plus $1,895 destination.
New 2023 Ram 1500 Built to Serve EMS models go on sale in the fourth quarter.
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