The new five-level three-in-one building is a 3S facility housing world-class Sales, Service and Spare Parts offerings, spread over approximately 14,000 square-meters and considered the largest, most sophisticated retail and service space for Toyota in the Middle East, promising to set world-class customer experience standards for all visitors be it Sales, Service or even leisure visitors.
The Wave houses more than 80 new and used models on display, while the service area includes 64 simultaneous working bays that can accommodate up to 250 cars per day.
Each step of the customer journey has been designed to include many forms of physical and digital interactions, answering visitors’ interests and needs during their trip at the facility.
The space’s interior has been designed by UK-based Greenspace, a design consultancy firm that specializes in creating legacy experience destinations and which has been selected for their history of working with Toyota Motor Europe and other automotive retail brands.
Some of the key features and attractions that are housed within The Wave include:
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