The new five-level three-in-one building is a 3S facility housing world-class Sales, Service and Spare Parts offerings, spread over approximately 14,000 square-meters and considered the largest, most sophisticated retail and service space for Toyota in the Middle East, promising to set world-class customer experience standards for all visitors be it Sales, Service or even leisure visitors.
The Wave houses more than 80 new and used models on display, while the service area includes 64 simultaneous working bays that can accommodate up to 250 cars per day.
Each step of the customer journey has been designed to include many forms of physical and digital interactions, answering visitors’ interests and needs during their trip at the facility.
The space’s interior has been designed by UK-based Greenspace, a design consultancy firm that specializes in creating legacy experience destinations and which has been selected for their history of working with Toyota Motor Europe and other automotive retail brands.
Some of the key features and attractions that are housed within The Wave include:
- The Toyota Design Studio for customers to build their dream Toyota using physical and digital design tools
- A Café serving hot and cold refreshments and equipped with relaxation space that seats around 60 guests along with WiFi, charging points and TVs
- The Toyota Play Space for children to drive electric cars on a 100m indoor track, in addition to 3D printers for live printing of souvenirs, a colouring and toy-building area, and VR headsets for a unique gaming experience
- A Toyota Heritage Zone which exhibits 61 years of Al-Futtaim Motors and Toyota’s partnership in the UAE
- The Toyota Handover Lounge where customers can receive new cars in a private lounge space and drive away through a dedicated departure lane
- A world-class Toyota Service Center where customers can pre-book and have their vehicle serviced by highly-skilled Al-Futtaim Motors professionals
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