2017 Genesis G90: Conservative Yet Competent

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With elegant styling and a first-class cabin, the G90 is the Genesis brand’s first attempt at a luxury sedan. Few options are offered; instead, nearly every conceivable feature is standard. Highlights include a 12.3-inch touchscreen for infotainment, adaptive dampers, a head-up display, automated emergency braking, and adaptive cruise control. Two engines are offered—a 365-hp 3.3-liter twin-turbo V-6 and a 420-hp 5.0-liter V-8—both with an eight-speed automatic and rear- or all-wheel drive.

The G90 has almost all of the requisite goodies and does nothing poorly, yet it’s short on character and doesn’t re-calibrate the segment. In a class rife with à la carte configurations and custom flourishes, Genesis hopes that its less pretentious take on luxury will alleviate some decision-making stress for customers more concerned with enjoying their luxury than flaunting it—and thereby make the brand’s own genesis a success.