Augmented Reality (AR)

Automobili Lamborghini reveals the new Huracán EVO Rear-Wheel Drive Spyder virtually, using for the first time Augmented Reality (AR) on its official website lamborghini.com. The new V10 model provides drivers with an open-air celebration of…

Automobili Lamborghini continues its spirit of innovation as the first automotive brand to use Augmented Reality (AR) for the virtual launch of its new model, the Huracán EVO RWD Spyder, scheduled for 7 May at 13:00 CET, on its official website…