Central Trading Company, in partnership with ACDelco, a globally recognised automotive parts and battery brand, launched a new Enhanced Flooded Battery (EFB) technology and announced a 24-month warranty offering during CTC’s exclusive Partner Connect event in Dubai.
ACDelco’s new EFB solution is purpose-built for durability, boasting a double the lifecycle of standard Starting, Lighting, and Ignition (SLI) batteries while enduring the frequent charge-and-discharge cycles standard in urban driving.
Key technical features include High Charge Acceptance, engineered with special active mass and a scrim material plate design, enabling fast recovery during regenerative braking.
Furthermore, EFB technology is designed to support vehicles with idle Start-Stop capabilities and is compatible with a wide range of vehicle makes and models. The technology also reduces carbon emissions, marking a significant performance advancement while offering customers a high-value, long-term power solution.
Ehab Daoud El Ramahi, General Manager of Sales & Marketing at ACDelco, commented: “With over a century of automotive excellence, ACDelco continues to lead with innovation tailored to the evolving needs of Middle East drivers. ACDelco’s EFB technology offers a new level of durability, especially critical for modern vehicles. Backed by a 24-month warranty, CTC is leading the market and demonstrating its absolute confidence in our products. This enables ACDelco to continue to serve consumers throughout the Emirates.”
The announcement of the extended warranty underscores CTC’s commitment to quality and instilling confidence in its business partners. It also reduces the total cost of ownership and increases security.
Jean-Pierre Barnier, General Manager of Central Trading Company, added: “Our B2B partners deserve products that can weather the region’s demanding climate and start-stop driving conditions. I have full confidence that ACDelco’s latest EFB technology will deliver these results, and by extending our warranty offering to 24 months, CTC is affirming that this is a solution that our customers can trust.”
ACDelco’s latest EFB technology arrives at a pivotal moment in automotive history, as drivers demand batteries that offer a long lifespan, faster starts, and greater reliability. The EFB battery is also SASO-compliant, adhering to regulations set by the Saudi Standards, Metrology and Quality Organisation, facilitating safe, cross-border journeys throughout the region.
Following the launch’s success, both Central Trading Company and ACDelco remain dedicated to empowering customers with innovative, market-leading technology while setting the standard for unparalleled performance across the UAE’s automotive sector.
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