To celebrate 70 years in the United States, today, Volvo Cars announces the debut of a limited-edition collection created in partnership with Sergio Hudson, one of the most notable emerging fashion designers in the US.
Inspired by the fully electric Volvo EX90, the collection features a car coat and belt that blend Volvo Cars’ minimalist Scandinavian aesthetics with Hudson’s bold designs, transforming the materials found inside the SUV’s cabin into wearable luxury pieces.
The collaboration brings together two brands with a shared vision rooted in South Carolina: Hudson, a native of Ridgeway, and Volvo Cars, whose flagship Volvo EX90 SUV is assembled at the company’s manufacturing plant in Ridgeville, outside of Charleston.
From the Scandinavian Living Room to the Runway
In this unique automotive-fashion collaboration, Hudson brings his signature approach to power dressing. Known for his impeccable tailoring, Hudson has designed looks for numerous celebrated figures and most recently dressed approximately 20 guests for the 2025 Met Gala.
Reflecting the Volvo EX90’s interior design philosophy of a “Scandinavian living room”, Hudson’s made-to-order pieces embody the same principles of rational simplicity, functional comfort and thoughtful craftsmanship, while incorporating the same upholsteries found inside the car’s cabin. These fabrics demonstrate how luxury and more sustainable materials can work in harmony.
The line features two statement pieces, with one incorporating platinum-inspired finishes as a tribute to Volvo Cars’ 70th anniversary in the US – a Platinum Jubilee celebrating seven decades of Swedish design and innovation on American roads:
- Tailored Wool Blend car coat (MSRP: $1,895 USD): Crafted from the same responsibly sourced and natural wool used in the Volvo EX90’s seat upholstery, these coats feature Hudson’s signature sharp tailoring and an oversized silhouette explicitly designed for driving comfort. The mid-thigh length provides warmth while keeping legs free for pedal operation and is a modern interpretation of the classic car coat that originated in the early automotive era.
- Nordico in Dawn belt (MSRP: $225 USD): An homage to Volvo Cars’ invention of the three-point seatbelt, this elegant fashion accessory showcases how automotive innovation can be transformed into couture. Highlighted in an elegant Dawn colourway, the collection’s belt features the same Nordico upholstery available in the EX90. This premium and durable surface material, made of bio-attributed PVC with a textile backing of 100% recycled polyester, is complemented by a platinum-inspired buckle featuring an embossed co-branded Volvo Cars and Sergio Hudson logo.
Capsule Collection: Style Versatility
Hudson has created a three-piece Capsule Collection that pairs each of the collaboration’s items with existing garments in his fashion line. These styling creations show how the car coat and belt can transition seamlessly from day to night, promoting wardrobe longevity through thoughtful design:
- Look One: Casual Luxury featuring the High Waist Boot Cut Trouser in Light Weight Denim
- Look Two: Signature Suit Mode featuring the Houndstooth Classic Vest and Houndstooth Signature Pant
- Look Three: After-hours Authority featuring the Long Sleeve Paillette Embroidered Mini Dress
A Shared Vision Rooted in South Carolina
This collaboration represents more than a creative fusion – it’s a celebration of shared geography and values. Both Volvo Cars and Sergio Hudson have roots in South Carolina, and this EX90-inspired collection is a tribute to the local communities and a reflection of a mutual dedication to craftsmanship and premium design.
To truly understand Volvo Cars’ design ethos, Hudson spent time at the carmaker’s Charleston Plant, immersing himself in the company’s Scandinavian design language and gaining insight into the production process of the Volvo EX90. This hands-on experience informed every aspect of the collection’s designs, from selecting the materials and colourways to the final finishes applied to the pieces.
Exclusive Availability
The limited-edition collection of car coats and belts is available in a limited quantity and exclusively online for consumer purchase in the US, Canada and the UK beginning October 20, 2025. Each piece is made-to-order and manufactured in the United States by Sergio Hudson Collections.
MSRP
- Tailored Wool Blend car coat: 1,895 USD
- Nordico in Dawn belt: 225 USD
Built on materials designed with sustainability in mind, this collaboration marks a new chapter in the partnership between the fashion and automotive industries, proving that when visionary brands unite around shared values, they can create something extraordinary.
For 70 years in the US, Volvo Cars has been redefining what it means to move through the world safely – now, that philosophy extends to how we dress for the journey.
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