RM Sotheby’s Forms Partnership With Supercar Driver for 2024

RM Sotheby’s and Supercar Driver are delighted to announce that they have entered into a new partnership that will see the two organisations cooperate across a range of events and activities throughout 2024, including RM Sotheby’s sponsorship of the incredible Secret Meet, scheduled to take place at Silverstone in June.

RM Sotheby’s is the world’s foremost auction house for collector-grade motor cars. At the same time, Supercar Driver has spent over 14 years at the forefront of the UK supercar industry, conducting market-leading events across Europe for its active membership community of supercar owners. The events encompass unique experience days, drives and rallies, social events, and track days, all aimed at uniting owners with a shared passion.

Peter Haynes, Marketing Director at RM Sotheby’s, EMEA, says: “I’ve long admired Supercar Driver for the quality of its offerings and its highly engaged membership. It has established itself as one of Europe‘s best supercar communities, and the synergies between the Club and RM Sotheby’s are obvious. We are delighted to have become the Club’s official auction partner and look forward to developing the relationship in the future. In particular, we’re looking forward to participating in the Secret Meet, which has established itself as one of the world’s great gatherings of the rarest and most exclusive road and racing cars. Supercar Driver uses the strapline’ Your Reason to Drive’, and that’s exactly what the love of great cars is all about.”

In 2024, the Secret Meet will, for the first time, take place at the iconic Silverstone Grand Prix Circuit, held exclusively for Supercar Driver members. It is established as an event that brings together the very finest collectors, racers, brands, dealers, and manufacturers in a private setting for a celebration of some of the world’s most excellent cars, the like of which is rarely gathered together at a single event anywhere else in the world.

Adam Thorby, Founder of Supercar Driver, says: “My dream for Supercar Driver has always been to align with the best brands in the world, and for RM Sotheby’s to join us as a title partner across Supercar Driver and Secret Meet is a huge achievement for the whole team and is the missing piece of the puzzle. RM Sotheby’s sells many jaw-dropping cars, so working closely with RM for 2024 and beyond is a huge privilege. We are excited to develop the partnership over the coming years, collaborating on unique events and activations in the UK. We are all about giving our community a reason to enjoy and drive their cars, and we know the team at RM Sotheby’s share this ethos.”