Daimler MENA Delivers Middle East’s First Mercedes Benz ‘eEconic’ Collection Truck to BEEAH Group

Daimler Commercial Vehicles MENA (DCV MENA) has delivered the region’s first Mercedes-Benz eEconic collection truck to BEEAH Group, the Middle East’s sustainability and digitalisation pioneer, following the signing of a Memorandum of Understanding (MoU) at the BEEAH Headquarters in Sharjah.

The official handover of the eEconic was completed by Emirates Motor Company Commercial Vehicles (EMC CV), DCV MENA’s authorised General Distributor in Abu Dhabi.

As a zero-emission vehicle specifically designed for urban waste management, the eEconic will be added to BEEAH’s fleet of over 2,000 waste collection vehicles, offering unparalleled efficiency, safety, and environmental performance.

The addition of the vehicle underscores BEEAH’s commitment to decarbonising its growing fleet operations in the UAE, Egypt, and KSA while aligning with the organisation’s ambitions to achieve net-zero emissions across its range of operations by 2040.

The delivery of the eEconic is part of a more extensive collaboration between DCV MENA and BEEAH, which will leverage the strengths and expertise of both organisations to create innovative solutions that will benefit societies and the environment alike.

“We are thrilled to announce our partnership with BEEAH,” said Kay-Wolf Ahlden, President & CEO of DCV MENA FZE. “This MoU represents our unwavering commitment to drive innovation, foster environmental responsibility, and shape the future of mobility. By combining our expertise in commercial vehicles with BEEAH’s visionary approach to waste management and sustainable solutions, we are confident in our ability to create a greener, smarter, and more efficient tomorrow.”

Bilal Al Ribi, General Manager, EMC CV, said: “We are delighted to hand over the first Mercedes-Benz eEconic in the region to BEEAH, marking a significant milestone in our partnership. We want to thank BEEAH for their trust and partnership, and we look forward to working together to create innovative solutions that will benefit our customers and the environment alike.”

The eEconic’s advanced features, including the DirectVision cab with panoramic glazing and safety assistance systems, prioritise the safety of its drivers and the community, enabling BEEAH to enhance its services further as it scales operations.

“We are excited to partner with Daimler Commercial Vehicles MENA and receive the first Mercedes-Benz eEconic collection truck in the MENA region,” said Khaled Al Huraimel, Group CEO of BEEAH. “This addition to BEEAH’s fleet perfectly aligns with our objective of shaping zero-waste societies through an advanced, digitally enabled fleet. The eEconic’s zero-emission drive and advanced safety features will enable us to enhance our sustainable waste management solutions further. We look forward to our ongoing collaboration with Daimler Commercial Vehicles MENA and Emirates Motor Company to explore more ways to reduce our transport-related emissions and contribute to the UAE’s sustainability targets.”