UD Trucks, a leading manufacturer of commercial vehicles, has announced its participation in The Plastic Pledge, an innovative and impactful project to address the global plastic pollution crisis that will be officially launched on the 1st of June.
In partnership with the Arabian Ocean Rowing Team, UD Trucks MEENA (Middle East, East & North Africa) is determined to help make a difference by reducing plastic consumption within its organisation and on an individual level.
The Plastic Pledge Project is in keeping with UD Trucks’ firm belief in corporate responsibility and its dedication to creating a cleaner and greener future. By actively addressing the challenges posed by plastic waste, UD Trucks aims to set a precedent for sustainable practices within the automotive industry and inspire others to join the cause.
The Plastic Pledge Project encompasses a range of important initiatives, each designed to impact plastic consumption significantly. At least 11 million tons of plastic enter the world’s seas yearly!
UD Trucks will implement employee awareness and training programmes to drive change from within, ensuring that each organisation member understands the importance of reducing plastic waste and actively participates in the initiative. Additionally, UD Trucks will engage with suppliers and partners to encourage them to take initiatives for sustainable packaging and plastic reduction efforts.
As part of its “Better Life” strategy for the planet, UD Trucks will organise plastic-free events and actively support recycling and waste management practices. UD Trucks aims to create a network of like-minded individuals and entities dedicated to minimising plastic pollution by forging partnerships with environmental organisations and government agencies.
Earlier this month, UD Trucks employees met with Toby Gregory, Founder and Captain of the Arabian Ocean Rowing Team, to learn more about the team’s historic rowing achievement across the Atlantic Ocean. Toby’s 42-day journey, alongside two other team members, resulted from arduous training and dedication.
The UD Trucks staff enjoyed a presentation highlighting the challenges faced and later explored the boat used for the expedition. This experience helped inspire UD Trucks to adhere to the Plastic Pledge initiative to minimise plastic pollution.
Mourad Hedna, President of UD Trucks MEENA, said: “Plastic pollution is a pressing global issue that requires immediate action. We believe we can make a significant impact and drive positive change by joining forces. Every simple action counts. We invite other organisations and individuals to join us in this meaningful initiative and work towards a plastic-free future.”
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