Aston Martin Announces Bowers & Wilkins as Official Audio Partner

Debuting in the new DB12, Aston Martin drivers will enjoy the newly developed Bowers & Wilkins Surround Sound System in their cars for the first time as two iconic British brands announce an exciting new audio partnership.

In the pursuit of the ultimate sensory experience, Bowers & Wilkins’ and Aston Martin‘s world-class engineering teams worked together to develop an optional surround sound system upgrade. Taking technologies and innovations found in Bowers & Wilkins’ industry-leading loudspeakers and audio products, this bespoke system has been acoustically engineered to deliver a genuinely spectacular listening experience.

High-performance proprietary technologies, such as Aluminium Double Dome tweeters and Continuum^® mid-range drive units, give this 15-speaker, double-amplified 1,170W surround sound system a balanced and accurate sound. Meanwhile, dedicated 3D headline speakers and a powerful subwoofer ensure the most enthralling sound experience possible in an Aston Martin.

Sensorially supercharged, the immersive quality of the high-end performance audio system is achieved by perfect location, direction and symmetry of the speaker positions, which have been meticulously built deep into the fabric of the DB12, something that has been achieved by close cooperation between Aston Martin and Bowers & Wilkins’ engineers.

Launched at a stunning premiere during the Cannes International Film Festival on 24 May 2023, DB12’s core values of high-performance and ultra-luxury spearhead Aston Martin‘s next generation of sportscars. As such, it heralds a new era.

One which will see all Aston Martin models characterised by prodigious performance, seamless integration of advanced technologies and the sublime style and exemplary craftsmanship for which the brand has been renowned.

Fittingly, throughout the development process of the audio system between Aston Martin and Bowers & Wilkins, it was clear from the outset that the two iconic brands encapsulate these characteristics, sharing the same brand values, with a focus on technical innovation and a passion for high performance.

Celebrating this shared vision, the launch of DB12 appropriately ushers in the start of the official partnership, which will yield further collaboration, striving for heightened performance levels.

Aston Martin DB12

Billed as the world’s first Super Tourer, DB12 is defining its new category of one.

DB12 delivers a quantum shift in sporting character and dynamic capability, combining a scintillating driving experience with exceptional refinement, state-of-the-art technology and indulgent luxury.

Blessed with exceptional performance and handling to satisfy and reward the most demanding drivers, its meticulously honed chassis perfectly matches a class-leading 680PS/800NM V8 Twin-Turbo powertrain. The result is an energised Aston Martin that shines with authenticity, capability and passion to deliver a driving experience that’s second to none.

The announcement of DB12 comes as Aston Martin celebrates two significant milestones in 2023; Its monumental 110^th anniversary and 75 years of the illustrious DB model line.

About the Bowers & Wilkins Surround Sound System

The Bowers & Wilkins Surround Sound System, offered as an option for the first time in an Aston Martin, is centred around 15 loudspeakers, a 14-channel amplifier and state-of-the-art sound processing technology.

5x Bowers & Wilkins 25mm Nautilus™ Aluminium Double Dome tweeters

Located in the dashboard, doors and behind the B-pillar, Bowers & Wilkins Nautilus™ Aluminium Double Dome tweeters are derived from the iconic Bowers & Wilkins Nautilus™ loudspeaker, with spiralling diffusion channels that soak up reflected sound from the rear of each tweeter drive unit.

Resonances are reduced to a minimum for an incredibly detailed and engaging listening experience, where you hear only the audio that is part of the performance.

5X Bowers & Wilkins Continuum® Mid-Range Speakers

Positioned near the tweeters, the 100mm Continuum® mid-range speakers represent the result of eight years of development, delivering a significant step forward in midrange speaker performance. The authenticity and precision in the reproduction of voices and instruments create a realistic sound throughout the DB12 for all occupants.

Based on the principle of control and optimised flexibility, the woven composite construction is carefully damped to absorb unwanted resonance, resulting in a cleaner midrange sound with lower unwanted noise and a more open, neutral performance.

With its beautiful silver finish, the Continuum™ Cone is as visually appealing as it is technologically advanced.

Tweeter-On-Top Technology

Tweeter-on-Top technology separates the tweeter from the rest of the cabinet to reduce colouration. Within a car, it also minimises acoustic reflection from the windscreen, instead directing sound directly at the occupants.

The result is improved system clarity, resulting in a more detailed, clear and natural sound. Three mounted tweeters sit proudly on the dashboard of the DB12, completing the highly stylised interior.

The new partnership promises to deliver a heightened level of performance, technology and driver involvement by extending the Aston Martin experience to car audio and music – a vital component of the thrill of driving.

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