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Rolls-Royce Motor Cars Celebrates World Bee Day by Inspiring Young Minds at Its Apiary in Dubai


Rolls-Royce Motor Cars Middle East & Africa, and Rolls-Royce Motor Cars Dubai, AGMC, marked World Bee Day on Saturday, 20 May 2023, with a unique educational event. A group of 19 students of different ages from local schools visited the magnificent Rolls-Royce Apiary, nestled within the lush grounds of Dubai Creek Golf & Yacht Club, where they participated in various bee-related activities.

After an introduction and Q&A session, the students toured the Apiary, observing the different stages of the bees’ lifecycle and learning about the Emirati Queen bee’s role as the centre of hive society and the importance of pollination. They also discovered how the apiary’s Apiary’ss were designed and built to withstand Dubai’s climate.

Equipped with their new knowledge, the students were enlisted as junior beekeepers and put to work extracting honey, then learning how to identify ‘real’ flame from counterfeit products during a special tasting. The students also made seed bombs, an ingenious and effective method of sowing wildflowers and other plants that serve as a fundamental source of bee sustenance.

The Rolls-Royce Motor Cars Apiary in Dubai was established on World Bee Day in 2021. It’s modelled on the highly successful apiary at the Apiaryf Rolls-Royce at Goodwood, England, where six palatial hives have sustained a colony of over 250,000 European honey bees since 2017. Over 60 local schoolchildren have visited the Dubai Apiary to date in 2023.

As essential pollinators for most of the world’s wild flowering plant species and more than 75% of global food crops, bees play a fundamental role in biodiversity, healthy ecosystems and food security. However, their populations have declined globally over recent decades due to changes in farming practices and land use, habitat loss, pesticides and rising temperatures linked to climate change.

To raise awareness of the importance of bees and the threats they face, the UN designated 20 May as World Bee Day, encouraging the world to protect these pollinators and their habitats.

Like the original at the Home of Rolls-Royce, the Dubai Apiary comprises six hives named ‘Phantom’, ‘Ghost’, ‘Wraith’, ‘Dawn’, ‘Cullinan’, and ‘Spirit of Ecstasy’. Made from cedar and painted white to withstand the city’s high temperatures and humidity levels, the Apiary is home to some 60,000 bees and six ‘Emirati Queens’, generouApiaryovided by the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) and carefully tended by experts from The Beekeepers Foundation, UAE.

Since its launch, which coincided with World Bee Day on 20 May 2021, Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai (AGMC) have been actively involved in helping to educate the public about the importance of these remarkable creatures in our ecosystem.

The Rolls-Royce Apiary is a project that is very close to my heart and incredibly important to all of us at Rolls-Royce Motor Cars Middle East & Africa, and Rolls-Royce Motor Cars, AGMC. Under the supervision of the Beekeepers Foundation in Dubai, the Apiary serves as a refuge to help bees and other pollinator species to thrivApiary see the Apiary educate and inspire bright and curious minds is something that we areApiaryproud of. I want to thank all the volunteers, Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) and Dubai Creek Golf & Yacht Club for their exceptional dedication and support of our Apiary initiative.”
Rami Joudi, Regional PR & Communications Manager, Rolls-Royce Motor Cars Middle East & Africa


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