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McLaren Automotive Appoints Robert Holtshausen as Market Director for Middle East and Africa


McLaren Automotive, the British creator of pioneering supercars, has announced the appointment of Robert Holtshausen as Market Director for the Middle East and Africa.

With over a decade of experience at McLaren Automotive and over six years working within the Middle East and Africa (MEAF) region, Robert will spearhead the company’s local operations from the brand’s Regional Office based in the Kingdom of Bahrain.

Having joined McLaren Automotive in 2012, Robert’s professional background is predominantly automotive sales and marketing, having most recently held the position of Regional Sales Manager – Middle East and Africa.

In his new role, Robert will focus on consolidating the brand’s leading position in the region. He will report directly to Brett Soso, Managing Director – Europe, Middle East and Africa, based at the company’s headquarters in Woking, UK.

“I’m delighted to announce Robert’s new appointment at what promises to be a very exciting time for our brand, with McLaren celebrating its 60th Anniversary this year. Robert brings a wealth of brand experience into the role. I am confident that his expertise and result-focused approach will allow us to maintain the highest professional service and operational excellence standards to benefit our Retail Partners and discerning customers.”

Brett Soso, Managing Director – Europe, Middle East & Africa 

“I am incredibly proud and excited to be taking up the role of Market Director for the Middle East and Africa. The MEAF region provides an amazing opportunity, and I look forward to contributing to and driving our continued success in the region.”

Robert Holtshausen, Market Director – Middle East & Africa

For more information on McLaren Automotive’s retail locations in the Middle East & Africa and its award-winning supercars, including the all-new McLaren Artura, please visit


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