Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6
Hyundai Motor America and US Hispanic marketing agency Lopez Negrete Communications introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance with relatable and culturally sensitive family old tales.
“To further ease EV adoption among Hispanic audiences, Hyundai is defying electric vehicle myths in a relatable way that emotionally resonates with prospective buyers by making the electrification journey accessible, convenient and reliable,” said Angela Zepeda, CMO of Hyundai Motor America. “Families and individuals rely on their vehicles every day. With the award-winning IONIQ 6, we offer the technology that keeps up with busy lifestyles while bringing together a confident and exciting driving experience.”
“The new campaign encourages our Hispanic audiences to question and challenge long-held, popular misconceptions and confidently embrace the excitement of the next generation of automobiles with the all-electric Hyundai IONIQ 6,” said Alex López Negrete, Lopez Negrete Communications CEO and president. “Hyundai’s design, technology, and lifestyle solutions will help lead the driver’s transition from hesitation to excitement, and that message comes across culturally in this body of content across all channels,” he added.
Production house CANADA and director Miguel Campaña filmed in Atlanta, Georgia, in collaboration with Lopez Negrete’s Chief Creative Officer Fernando Osuna and Executive Creative Director Alex García. The campaign, aimed at Hispanic audiences, launches May 2, 2023, and includes a:30 TV commercials: 15 online videos, and digital and social media content that will be in-market through the end of 2023. Lopez Negrete Communications and Hyundai‘s media agency, Canvas, collaborated on media planning and buying.
UP IN NEWS
- Volvo Car USA Announces 2024 Line-up With New Fully Electric Powertrains and Increased Range
- Hyundai Motor Premieres Commercialized Model of Its Xcient Fuel Cell Tractor
- EXEED Hosts a Massive Test Drive Event for Its Latest Products
- Road Surface Conditions From Nira Dynamics Supporting Future ADAS Functions of Cariad
- Volvo Cars Sales Up 10 Per Cent in April
For all the latest automotive news, reports, and reviews, follow us on Twitter, like us on Facebook, subscribe to our YouTube page, and follow us on Instagram, which is updated daily.
Stay Ahead of the Curve
Unlock the World’s Leading Source of Automotive News and Analysis.
Autoscommunity.com provides innovative marketing and advertising solutions to support an advertiser’s specific campaign objectives.
Customised programs leverage the best of Autoscommunity.com. Contact our sales team today and see what our team can do for your custom advertising solutions.
-
Email: [email protected]
-
Please Read Our Privacy Policy
Why You Can Trust Autos Community
Our expert, award-winning staff selects the automotive-related news we cover and rigorously researches and tests our top picks.
Comments are closed.