NIRA Dynamics Announces Strategic Collaboration With Zeekr to Develop Next-Generation Safety Products

NIRA Dynamics today announced a new collaboration with China-leading OEM Zeekr. NIRA and Zeekr are two leading companies in the field of road safety. Today, they announced a strategic cooperation to bring innovative solutions to drivers worldwide.

Since last year the two companies have collaborated around increased vehicle safety. The first to reach the Chinese market is “Zeekr 009”, today available for consumers across China.

NIRA Dynamics, a world-leading sensor fusion technology company in road and traffic safety, and Zeekr, an innovative technology company that will revolutionize how we interact with our cars, have agreed to develop and market new solutions for vehicle safety jointly.

The cooperation is based on NIRA Dynamics’ unique wheel detection algorithm and the solid mutual ambitions of both parties to contribute toward a vision of zero road accidents.

NIRA Dynamics has been developing software services for the automotive industry since 2001, and their tire pressure monitoring solution TPI is used in over 75 million vehicles.

NIRA is taking the following steps, developing a complete wheel safety product, and providing a comprehensive monitoring tool where safety and performance are focused. Together with Zeekr, drivers worldwide can benefit from these new solutions.

Lisa Åbom, CEO at NIRA Dynamics, said: “The collaboration between two innovative companies like NIRA Dynamics and Zeekr has excellent potential. We are now able to offer drivers globally a new level of safety. We proudly show that we stand by our objective to minimize road accidents.

NIRA is using software and sensor fusion to create new value from already existing sensors of cars. By doing this, cars and drivers can draw extra benefits without having to add new sensors that are expensive and could harm the environment.

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