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Bentley Motors Appoints Tobias Sühlmann as New Director of Design


Bentley Motors announced the appointment of Tobias Sühlmann as the new Director of Design, commencing 1 February 2023. He succeeds Andreas Mindt, who moves to the Head of Design role at Volkswagen Passenger Cars.

Sühlmann has been promoted from his position as Head of Exterior Design at Bentley, having joined the luxury marque in October 2021. With a 20-year career in automotive design, Sühlmann has held senior design positions at McLaren, Aston Martin, Bugatti and Volkswagen’s Potsdam Design Centre, which he joined in 2005 before moving to Volkswagen Design in Wolfsburg in 2007. Here he worked on the Passat, Arteon and Touareg, as well as different Showcars.

He was instrumental in the design of the Bentley Batur, working under the direction of Andreas Mindt. Batur embodies the start of a design revolution at Bentley, showcasing a new design DNA that will ultimately guide the design of Bentley’s future range of battery-electric vehicles.

Sühlmann will report directly to Dr Matthias Rabe, Bentley’s Board Member for Research and Development. Rabe comments: “Tobias has made a very significant, positive impression since joining us in 2021 in what was, and still is, a critical yet exciting time for the business as we accelerate our journey to full electrification by 2030.

His previous experiences in luxury automotive, combined with a strong understanding of the Bentley brand and the Volkswagen Group, means he is perfectly positioned to enable us to achieve our future ambitions as the leader in sustainable luxury mobility.

“We would like you to join us in thanking Andreas for his significant impact on the future product design during his time at Bentley and wishing him and Tobias every success in their new roles.”      

Working at Bentley’s headquarters in Crewe, UK, Sühlmann will lead a team of approximately 50 design experts responsible for the exterior, interior and colour and trim design for the total current and future Bentley product portfolio, concept, and show cars.

Commenting on his new role, Sühlmann said:  “We are currently reimagining our design language at Bentley, so having the responsibility to lead this, working closely with all my colleagues, is a privilege. We look forward to taking Bentley in a new direction and ensuring modern-day Bentleys are potent, inspirational and harmonious.” 


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