Peugeot Reveals Its New Brand Manifesto “The Language of Attraction” in an Original Film
Peugeots are not only made of metal and glass but also allure, passion and history. Peugeot unveils its new brand manifesto, “The Language of Attraction”, in a new advertising film featuring the new Peugeot 408, the brand’s new flagship model.
Why are we drawn to certain things or works of art? Because they “speak to us”, not through words but through emotion. Because what attracts us speaks to our hearts. This is why Peugeots are not only made of metal and glass but also allure, passion and history.
The new manifesto expresses the Peugeot brand’s renaissance through the “language of attraction”, the perfect alliance of its three brand values: Allure, Emotion and Excellence.
The brand’s new models, like the new Peugeot 408, must be alluring and offer more unexpected features, with contemporary silhouettes such as this fastback, which is the manifesto of the inventiveness of the Peugeot teams.
This new interpretation of the Allure of the Lion Brand was brought to life by the American creative agency Doner.
This manifesto was revealed in an advertising film presented on 10th December in the United Kingdom, then on 18th December in France. It will be launched in the central European countries from 21st December on leading television and digital channels.
UP IN NEWS
- Loeb Suffers on Tough Day for BRX as Sainz Retains Dakar Rally Lead
- Stellantis Plans To Acquire Stake in Symbio, a Faurecia Michelin Hydrogen Company
- Loeb Makes Intentions Clear In Dakar Rally
- Blacklane Announces Significant Investment from Gargash Group and Mercedes-Benz Mobility
- A Holy Grail Corvette Joins a Stunning Private Collection as RM Sotheby’s Arizona 2023 Sale Heats Up
For all the latest automotive news, reports, and reviews, follow us on Twitter, like us on Facebook, subscribe to our YouTube page, and follow us on Instagram, which is updated daily.
Stay Ahead of the Curve
Unlock the World’s Leading Source of Automotive News and Analysis.
Autoscommunity.com provides innovative marketing and advertising solutions to support an advertiser’s specific campaign objectives. Customised programs leverage the best of Autoscommunity.com. Contact our sales team today and see what our team can do for your custom advertising solutions.
-
Email: [email protected]
-
Please Read Our Privacy Policy
Why You Can Trust Autos Community
Our expert, award-winning staff selects the automotive-related news we cover and rigorously researches and tests our top picks.
Think Your Friends Would Be Interested? Share This
Comments are closed.