Fiat Brand Announces New 500e for North America
At the Los Angeles Auto Show, Olivier Francois, Fiat CEO and CMO global of Stellantis, announced plans to offer the fully electric Fiat 500e in North America. Spearheading the brand’s electrification strategy, the new 500e will arrive in the U.S. market in early 2024, marking a North American expansion in Fiat’s global journey outside Europe.
“Since 1899, Fiat has played a role in developing mobility, not only delivering vehicles to the masses but also pursuing a social mission and riding the wave of ‘what’s next,'” said Olivier Francois, FIAT CEO and global CMO Stellantis. “Today, more than ever, we are facing a global revolution, which means that customers are looking for more than just a car, and we intend to embrace their changing needs. The new 500e is more than a car. It is a social project to feed America’s appetite for change toward sustainable mobility. We want to introduce America to EVs with our icon, the Fiat 500 because this is the right thing to do. On the corporate side, we need to trailblaze new pathways, and it will be a privilege for our new 500 to help lead change. On the human level: it is a commitment to taking customers into the future of mobility … again.”
Today, the automotive industry faces a significant change, moving to sustainable mobility. And Fiat is the perfect brand in the U.S. to play an essential role in the revolution, using the iconic Fiat 500e to introduce many American driveways to electric vehicles.
The new 500e is irresistibly cool, small and Italian; it is the ultimate fashion accessory. If you want it, you must go electric because that is the only way it will be offered in North America.
The move toward greater electrification is not only about technology; it’s about reinventing the customer experience and embracing the different needs of people and the planet.
During the press conference, Olivier Francois outlined Fiat’s plans in North America. He announced that the official reveal of the North American 500e will take place next year at the 2023 Los Angeles Auto Show, and availability is Q1 of 2024.
On stage during the press conference, three 500e one-off concepts, designed by Armani, Kartell and Bvlgari, were introduced. These three exclusive pieces reflect Italian craftsmanship, creativity and sophistication. A symbol of “Made in Italy” worldwide, the three unique concepts embody the three souls of the new Fiat 500e: sustainable design, sustainable fashion and sustainable luxury, in line with FIAT’s vision of sustainability.
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