Hyundai Reveals Custom Rebelle Rally Santa Cruz
Two days before the start of the Rebelle Rally, Hyundai Motor America is revealing the paint scheme for Brute Squad’s 2022 Santa Cruz Sports Adventure Vehicle. This specially-equipped Hyundai Santa Cruz will compete in the seventh annual Rebelle Rally, an all-women, off-road navigational challenge held in the deserts of California and Nevada starting Oct. 6. The unique Santa Cruz will be piloted by auto writers Jill Ciminillo and Kristin Shaw. They named their team the Brute Squad.
The paint scheme was designed in California by Hyundai Design North America designers Brad Arnold, the exterior design manager for the Santa Cruz, and Matt Marble, a senior graphic designer. Marble and Arnold blended the California surfing lifestyle with the motif of a custom bandana to create the off-road look for the Rebelle Rally Santa Cruz paint scheme. The rally livery also acknowledges the following sponsors for helping Shaw and Ciminillo take on this challenging event over eight days.
- Bose
- Falken Tires
- Rally Innovations
- Gear Offroad Wheels
- Truxxx
- She Buys Travel
The Rebelle Rally Santa Cruz received minimal modifications, including off-road tires, skid plates, and a lift kit. The changes were led by Hyundai Motor America model line engineer Eric Buxton.
Off-road driving can be dangerous, and Hyundai Motor America encourages drivers to consult their owner’s manual and take appropriate safety precautions before using their appropriately equipped vehicles in off-road conditions.
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