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Award for Innovative Business Ideas From SHIFT Mobility at IFA Berlin


The “City Transformer” all-electric micro-car CT-1 has convinced the jury and was awarded first place in the startup competition “MIND-SHIFTER”. The award honours the best business ideas that combine technology with mobility and sustainability. The SHIFT Mobility innovation conference was organized; the pitches of the top 10 applicants took place live at IFA Berlin from September 2 to 6, 2022.

The “City Transformer” micro-car can reduce its track width to one meter at a button and thus adapt to cramped urban spaces, for example, manoeuvring and parking. With this concept, “City Transformer” aims to curb urban traffic chaos and create more road space.

The vehicle requires significantly fewer resources in production and daily use. “City Transformer” was founded in Tel Aviv, and the company’s headquarters and research and development are also located there, but the company already has a global footprint.

The other finalists of MIND-SHIFTER 2022 are THEO from Berlin (delivery robots) and VePa – Vertical Parking from Munich (sustainable urban mobility hubs). The following companies have made it to the semifinals: RadSee (4D radar, Israel), ParcelP (energy-efficient parcel logistics, Bremen), DirecTrainSystems (optimized rail logistics, Israel), Second Ride (electric conversion kits for mopeds, Berlin), recycle here (pick-up service for recyclables, Hamburg), 2roam (innovative bus logistics, Hamburg), Vesputi GmbH (software for public transport integration, Leipzig).

Members of the jury are Dr Hans Hamer (CEO SHIFT Mobility), Britta Reineke (Founder electric), Erinn Loucks (Editor in Chief Dealerscope & connected design), Carsten Heintzsch (advertising legend), Michael Schmidt (UBS) and Nadine Hanfstein (Creative Director ramp).

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