Mercedes-Benz will unveil the new GLC on Wednesday, 1 June 2022, at 7:00 p.m. (GST) on the Mercedes me online media platform and other channels. The digital world premiere will be available as video-on-demand afterwards.
The GLC is the global market leader in its segment and the most dynamic and successful Mercedes-Benz SUV. The new generation will continue to strengthen this position with a 100 per cent hybrid drive, excellent on and off-road features, a fully digitalised cockpit and extensive standard equipment.
The new GLC combines an expressive, sporty design with a luxurious interior. In addition to a variable space and the versatile MBUX infotainment system, it is characterised by excellent off-road properties thanks to the standard-fit 4MATIC all-wheel drive and special driving programmes. Plug-in hybrids with more than 100 kilometres of electric ranges also allow for virtually emission-free everyday use.
The digital world premiere is based on an entirely new film concept. It provides an entertaining look behind the scenes of digital product launches. The viewer experiences the highlights of the new GLC as an observer of the preparations for the shoot on the film set – with a passionate but slightly confused director, an overzealous team and an intelligent Formula 1 driver.
The world premiere will be streamed live for the public and multipliers simultaneously on numerous Mercedes-Benz channels, including YouTube, LinkedIn, and Twitter. Media representatives will also receive in-depth information and services on Mercedes me media. In addition to the original English-language audio, transcripts in six languages are available for reading and downloading.
Press material such as videos, pictures, graphics, and press releases complete the extensive offer. The virtual Q&A function with Mercedes-Benz experts makes it possible to have individual questions answered in the digital world premiere context, creating an uncomplicated opportunity for further research.
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